(19) United States
(12) Patent Application Publication (io) Pub. No.: US 2006/0064346 Al
Steenstra et al. (43) Pub. Date: Mar. 23,2006
(54) LOCATION BASED SERVICE (LBS) SYSTEM AND METHOD FOR TARGETED ADVERTISING
(75) Inventors: Jack Steenstra, San Diego, CA (US);
Alexander Gantman, Poway, CA (US);
Kirk Steven Taylor, San Diego, CA
(US); Liren Chen, San Diego, CA (US)
5775 MOREHOUSE DR.
SAN DIEGO, CA 92121 (US)
(73) Assignee: QUALCOMM Incorporated
(21) Appl. No.: 10/931,309
(22) Filed: Aug. 31, 2004
(51) Int. CI.
G07G 1/14 (2006.01)
(52) U.S. CI 705 14
A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying advertising based on the profile and based on geographic location of the wireless terminal. A Global Positioning System (GPS) may be used to geographically locate active users of a feature and sponsors of advertising. Advertising is displayed based on geographic location of the wireless terminal and sponsor(s) of the advertising being represented on an activity map.