Method and apparatus for determining behavioral profile of a computer user ...

nickname password (optional) e-mail forward all messages received to that user postal address phone credit card attributes language geographic country home zip work zip home area code work area code cities of interest demographic gender age income bracket (estimated or volunteered) occupation (volunteered) life style language smoker orientation lifestyle (vegetarian) race drinker marital status music weight height Sponsor interest list (user choose from) DW Pepsi Coke

FIG. 38

enabling technologies (use/don't use flag for each for this user) Even it don't use, track presence for advertiser reporting. helper apps list—can user hear audio, video, what browser plug-ins list NLO list persistent ActiveX objects \

FIG. 5C

37b

User /n ferface Profile
User computer ID
categories “TF3-/C
category display

FIG. 3D

User Session referring link

start datetime 37¢
end datetime ‘Z

computer ].D
browser type

FIG. 3E

User Action History

action datetime 37
sessi 0 n ID e
ordinal sequence ia’en/ifier ,/
page ID
object clicked ID
00/sci posi/ion on page
what was /he context of the abject that
prec‘/,0/'/afed the act/on
/5’, 2'70’, 3'0’/'fem_?
Rig/if or /eff side

FIG. 3F

User l//ew/ng H/story / 37f

open datetime

leave datetime

ID

ordinal sequence /0’en//f/er

precipitating action ID

related object ID
item ID

item orientation

orientation relative to related objectID (either a page or an object). Must track each orientation separately, in case an ad encompasses an object.

top

bottom

left

right

background

FIG. 3G

Messages /A/0//ces and Warnings 45

to user /

from user

include identifier

subject

message

ad package ID (optional, system choice if null; if designated ID

lS expired package, look for next package by advertiser. If none, system choice)

Page ID (to forward a page reference)
Link to additional info

Messages will be sent either internally*or* through e-mail

Notices and Warnings will always be sent internally and be
duplicated through e-mail if possible.
Delivery Date

Read date (specific user read msg on date/time)

FIG. 4B

User Homepage
Stock Table
portfolio
open
b/'0’
ask
/asf

$ change
52 w/r /7/g/7

52 w/r /ow

p/e Sports

Scores from previous 2-3 nights games in table

News
Weather

5 dayforecast for local area

H/g/7
./_0w

Prec/)0
5 day forecast for interested cities

Weather warnings if any for local or interested cities

Travel Schedule

Selected /purchased items that are coming within one week (Table showing options)

Specials advertised to areas of interest

Directory

Typically called numbers for an area (in a table names

43

/

are hotlinks for any with e-mail)

Messages

Classified replies
Personals replies
Real Estate replies

FIG. 4A