Geographic location referencing system and method

1. A method of locating one or more first points of interest, said method comprising the steps of:

storing information relating to a plurality of second points of interest, said plurality of second points of interest including said first points of interest;

associating with each of said plurality of second points of interest a first locational address;

receiving a request from a user for said one or more first points of interest, said request including a second locational address;

selecting one or more of said one or more first points of interest based on proximity of said second locational address to each said first locational address; and

providing to said user a list of said one or more first points of interest selected according to said selecting step;

wherein said user places said request using a portable phone.

2. The method of claim 1, wherein each said first locational address is defined based on a latitude/longitude location.

3. The method of claim 1, wherein said first point of interest is a fast-food chain.

4. The method of claim 1, wherein each said locational address is a PLA.

5. The method of claim 1, wherein said second locational address is said user's latitude/longitude location.

6. The method of claim 1, wherein said second locational address is derived from information manually inputted by said user.

7. The method of claim 1, wherein said second locational address is derived from a GPS system.

8. A locational system for locating one or more first points of interest, said locational system comprising:

a storage for storing information relating to a plurality of second points of interest, said plurality of second points of interest including said first points of interest, wherein each of said plurality of second points of interest is associated with a first locational address;

a receiver capable of receiving a request from a user for said one or more first points of interest, said request including a second locational address;

a selector capable of selecting one or more of said one or more first points of interest based on proximity of said second locational address to each said first locational address; and

a transmitter for providing to said user a selected list of said one or more first points of interest;

wherein said user places said request using a portable phone.

9. The system of claim 8, wherein each said first locational address is defined based on a latitude/longitude location.

10. The system of claim 8, wherein said first point of interest is a fast-food chain.

11. The system of claim 8, wherein each said locational address is a PLA.

12. The system of claim 8, wherein said second locational address is said user's latitude/longitude location.

13. The system of claim 8, wherein said second locational address is derived from information manually inputted by said user.

14. The system of claim 8, wherein said second locational address is derived from a GPS system.

15. A method of locating one or more first points of interest, said method comprising the steps of:

storing information relating to a plurality of second points of interest, said plurality of second points of interest including said first points of interest;

associating with each of said plurality of second points of interest a first locational address;

receiving a request from a user for said one or more first points of interest, said request including a second locational address;

selecting one or more of said one or more first points of interest based on proximity of said second locational address to each said first locational address; and

providing to said user a list of said one or more first points of interest selected according to said selecting step;

wherein each said locational address is a PLA.

16. The method of claim 15, wherein each said first locational address is defined based on a latitude/longitude location.

17. The method of claim 15, wherein said first point of interest is a fast-food chain.

18. The method of claim 15, wherein said second locational address is said user's latitude/longitude location.

19. The method of claim 15, wherein said user places said request using a portable device.

20. The method of claim 15, wherein said second locational address is derived from information manually inputted by said user.

21. The method of claim 15, wherein said second locational address is derived from a GPS system.

22. A locational system for locating one or more first points of interest, said locational system comprising:

a storage for storing information relating to a plurality of second points of interest, said plurality of second points of interest including said first points of interest, wherein each of said plurality of second points of interest is associated with a first locational address;

a receiver capable of receiving a request from a user for said one or more first points of interest, said request including a second locational address;

a selector capable of selecting one or more of said one or more first points of interest based on proximity of said second locational address to each said first locational address; and

a transmitter for providing to said user a selected list of said one or more first points of interest;

wherein each said locational address is a PLA.

23. The system of claim 22, wherein each said first locational address is defined based on a latitude/longitude location.

24. The system of claim 22, wherein said first point of interest is a fast-food chain.

25. The system of claim 22, wherein said second locational address is said user's latitude/longitude location.

26. The system of claim 22, wherein said user places said request using a portable device.

27. The system of claim 22, wherein said second locational address is derived from information manually inputted by said user.

28. The system of claim 22, wherein said second locational address is derived from a GPS system.