Google Expands Advertising Monetization Program for Websites
Google AdSense Enables Sites to Maximize Revenue Potential While Enhancing User Experience
MOUNTAIN VIEW, Calif. -- June 18, 2003 -- Google,
developer of the award-winning Google search engine, today announced
a new self-service option for Google AdSense, a program that enables
website publishers to serve ads precisely targeted to the specific content
of their individual web pages. With Google AdSense, publishers serve
text-based Google AdWords ads on their site and Google pays them for
clicks on these ads -- users benefit from more relevant ads and publishers
can maximize the revenue potential of their websites. The self-service
option augments the existing content targeting services for publishers
announced by Google in March 2003, now making this service available
to a broader universe of high-quality websites.
Website publishers that already serve ads on their pages
can use Google AdSense to complement their existing advertising and
reduce unsold inventory. Additionally, publishers that do not currently
display online advertising can integrate Google's targeted ads
with minimal effort. Publishers apply online and once approved by Google
for participation in the program have instant access to Google's
network of search advertisers – comprising more than 100,000 advertisers,
ranging from large global brands to small and local businesses. This
depth and breadth of advertisers provides publishers with ads that are
highly relevant to their content, even if it is specialized.
"Google AdSense improves the overall web user experience by bringing
relevant, unobtrusive, text ads to web pages rather than disruptive,
unrelated ads such as pop-ups and animations," said Sergey Brin,
co-founder and president of technology at Google. "By providing
website publishers with an effective way to monetize content pages on
their sites, Google AdSense strengthens the long-term business viability
of content creation on the web."
"Google has dramatically improved our ability to reach
our readers with very targeted advertisements," said Robert Hoskins,
group publisher, Broadband Wireless Exchange, Inc. (bbwexchange.com).
"We are now able to reap thousands of dollars in additional advertising
revenue each month that we probably would have missed without Google
AdSense."
"The ads served through Google AdSense are a service to our users -
they're not flashy, obnoxious or intrusive," said Erin Martin, web producer,
Infoplease.com. "We like giving our readers what they want – ads
that are helpful. With Google AdSense, we immediately made twice the
money we had been making with any other type of advertising."
To apply online for the program, website publishers can visit www.google.com/adsense.
Google's editorial team will review each publisher application
to ensure that the site meets editorial guidelines. To activate the
service, the publisher logs into their account and cuts and pastes a
small piece of HTML into their web pages or ad server. Once the program
is up and running, publishers can monitor ad performance through detailed
online reports. In addition, Google's editorial team monitors
each participating site in the program on an ongoing basis. The program
is currently available for English language websites worldwide.
In addition to applying online with Google AdSense, website publishers
with more than 20 million page views per month may be eligible for premium
AdSense service, which includes dedicated account service. Selected
website publishers enrolled for premium service include ABC.com, HowStuffWorks,
Internet Broadcasting Systems, Inc., Lycos Europe, Knight Ridder Digital,
About.com, CNET and others.
About Google
Google's innovative search technologies connect millions of people around
the world with information every day. Founded in 1998 by Stanford Ph.D.
students Larry Page and Sergey Brin, Google today is a top web property
in all major global markets. Google's targeted advertising program,
which is the largest and fastest growing in the industry, provides businesses
of all sizes with measurable results, while enhancing the overall web
experience for users. Google is headquartered in Silicon Valley with
offices throughout North America, Europe, and Asia. For more information,
visit www.google.com.
# # #
Google is a trademark of Google Technology
Inc. All other company and product names may be trademarks
of the respective companies with which they are associated.
| For further information please contact: | |
| Michael Mayzel 650-623-4565 mmayzel@google.com |
David Krane 650-623-4096 david@google.com |
