AOL Canada Inc. Selects Google to Provide Targeted Sponsored Links
Google Advertisers Enhance AOL Canadian Online Service and Portal Search Results Pages With Highly Relevant Ads
TORONTO & MOUNTAIN VIEW, Calif. - June 3, 2003 - AOL Canada Inc., a
leading interactive service company focused on enhancing the
Canadian online user experience, and Google, developer of the
largest performance-based search advertising program, today
announced an agreement to enhance search results pages on the AOL
Canadian online service and AOL.ca with Google's highly relevant
sponsored links. Google's search technology has powered web search
results for AOL since May 2002.
"The addition of Google sponsored links demonstrates AOL's
dedication to providing a supremely relevant and rewarding online
experience," said Arturo Duran, Vice President of Interactive
Services, AOL Canada Inc. "The Google AdWords program has
redefined the business of online advertising - delivering
advertisements that add value to the user experience. By working
with Google, AOL rewards its Members and visitors with useful
information about products and services relevant to their
searches."
"With this new agreement, Google's advertisers can now reach
millions of potential customers through one of the premier Canadian
interactive service companies," said Omid Kordestani, senior vice
president of Worldwide Sales and Field Operations for Google.
"Through the addition of Google's highly targeted sponsored links,
AOL Canada will benefit from an additional revenue opportunity,
while its users will enjoy an enhanced online experience through
the addition of relevant commercial information."
Google's global search services provide websites and portals with
access to billions of web pages and the world's most advanced
search technology. Additionally, Google partner sites have access
to revenue opportunities through sponsored links from Google's
worldwide network of more than 100,000 advertisers. Google's
advertisers gain broad exposure across Google's partner websites,
including many of the largest websites in the world, such as Ask
Jeeves, AT&T WorldNet and Earthlink.
About AOL Canada Inc.
AOL Canada Inc. is a leading interactive service company focused on
enhancing the Canadian online user experience. The company is a
strategic alliance between America Online, Inc., a wholly owned
subsidiary of AOL Time Warner, the world's leading media and
entertainment company, whose businesses include interactive
services, cable systems, filmed entertainment, television networks,
music, and publishing; and RBC Royal Bank, the personal and
commercial banking division of RBC Financial Group, one of North
America's leading diversified financial services companies. The
company operates two interactive online services tailored to the
Canadian marketplace, AOL® English and French services, and
CompuServe® as well as several leading Internet brands
including AOL.ca, AOL® Canada Search, AOL Instant
Messenger™ (AIM), Netscape.ca, MapQuest™, and ICQ®.
Working with its more than 80 content and e-commerce providers, AOL
offers Canadian consumers value and ease-of-use through
state-of-the-art features and exclusive content offering. AOL is a
registered trademark of America Online, Inc. and currently has more
than 35 million Members across the globe
About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today
is a top web property in all major global markets. Google's
targeted advertising program, which is the largest and fastest
growing in the industry, provides businesses of all sizes with
measurable results, while enhancing the overall web experience for
users. Google is headquartered in Silicon Valley with offices
throughout North America, Europe, and Asia. For more information,
visit http://www.google.com.
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Google is a trademark of Google Technology Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
| For More Information Contact: | |
| Vanda Provato AOL Canada Inc. (416) 960-6581 vandaprovato@aol.com |
Michael Mayzel (650) 623-4565 mmayzel@google.com |
