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Columbia Ideas at Work

Columbia Ideas at Work

Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives. Our faculty members — world-class scholars in accounting, economics, finance, marketing, management, and operations — are engaged in pioneering research on issues that affect your business. Columbia Ideas at Work presents practical applications of that research to help you understand your customers, motivate your employees, make strategic investment choices, and capture opportunity in today’s dynamic, global marketplace.