Urban Decay Naked Eyeshadow Palette It's the palette that revolutionized neutrals forever. From the palest champagne to the grittiest gunmetal, it's all here. Whether you're going for a laid-back, beachy vibe or black-tie drama, you'll definitely look better Naked. Every shade features our Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn't fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.