Chris Herbert, B2B Specialist

A B2B Marketing leader with a track record of achieving industry leading results in the highly competitive Information Technology industry

• Over $135,000 per month in revenue generated through promotional and sales development programs
• Over 12 years experience in business development and marketing both on the client and agency side
• Achieved 25 to 1 return on investment using innovative and simple b2b marketing system
• Known within Cisco Canada as a marketing innovator and industry leader
• Architect of turn key programs that generate revenue, build brand reputation & create long lasting relationships with customers and partners

What I do:

• Branding and positioning so you can stand out in your industry
• Marketing communications so you can be positioned as meaningful to your customers
• Business development so you can improve bottom line results
• Cost effective programs that are measured so you can get meaningful value for your marketing and sales investment
• Use of social media and new web tools so you can upgrade your brand and benefit (not be scared) from the power of social media and networking
• Equip your sales organization with tools so they can effectively communicate the value of your offerings
• Communicate with customers in ways they prefer so you can become more meaningful and relevant to them
  

Feel free to see my work and visit my blog for articles on B2B marketing and social media.

Chris Herbert
B2B Specialist
Principal, MI6

Where I grew up

Small towns and big towns

Places I've lived

England; Ontario, Canada; Georgia, United States of America; Arizona, United States of America

Companies I've worked for

Unis Lumin; Nortel; TLC, The Laser Eye Centers; American Computer Experience; Cisco and Microsoft (indirectly); Squash Ontario (Volunteer, Board Member); Big Brothers and Big Sisters (Volunteer,Fundraising); Sports Clubs of Canada; Agensky & Company (Marketing Communications)