Elle Ferrer

Elle Ferrer is Managing Partner of: Ferrer Banlat | Associates, Island Media and Pacific Outsourcing

She has specialized in online media marketing, search engine strategies, web analytics, and linguistics since 1995.

Ferrer Banlat | Associate's mission focuses on B2B; which provides search engine marketing, optimization, analytics and online media management strategies, online usability consulting and training to better maximize growth and performance.

Island Media is an online media network featuring a wide variety of topics ranging from entertainment and lifestyles to sports and technology

Pacific Outsourcing is an alternative office that slashes your costs, raises your productivity and lets you scale your operations to your needs.

Knowledge Base: [Googlified]

* Google Analytics IQ Certified**
* Google QI Advertising Certified**
   * Google Advertising Fundamentals
   * Google Advanced Search Advertising
   * Google Advanced Display Advertising
   * Google Advanced Reporting & Analysis
* Google Adsense | Affiliate Marketing
* IMU Inbound Marketing Certified Professional**
* Targeted Traffic - Organic, Local, Paid Search
* Search Engine Optimization (SEO)
* Search Engine Marketing (SEM)
* Online Personal Branding & Social Media Strategist
* Web Design & Development | eCommerce
* CMS: WordPress | Drupal | Joomla | Udutu | etc.
 
Social Profiles:

• Website: ferrerbanlat.com
• Google Profile: google.com/profiles/elleferrer
• Facebook: facebook.com/elleferrer
• LinkedIn: linkedin.com/in/elleferrer
• Twitter: twitter.com/elleferrer
  

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The Basics: Elle's Personal Reference Library

• Web Analytics: An Hour a Day
• Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data Driven Insights
• Actionable Web Analytics: Using Data to Make Smart Business Decisions
• Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics
• Understanding User-Web Interactions via Web Analytics
• Advanced Web Metrics with Google Analytics
• Google Analytics 2.0
• Complete Web Monitoring: Watching Your Visitors, Performance, Communities and Competitors
• Blogger: Beyond the Basics: Customize and Promote Your Blog with Original Templates, Analytics, Advertising and SEO
• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
• Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation
  
• Click: What Millions of People are Doing Online and Why It Matters
• Search Engine Marketing [McGraw-Hill]
  
• Web 2.0 and Beyond: Understanding the New Online Business Models, Trends and Technologies
• Web Design and Marketing Solutions for Business Websites
• Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
  
• Handbook of Research on Innovations in Database Technologies and Applications: Current and Future Trends
• Website Optimization: Speed, Search Engine & Conversion Rate Secrets
• The Art of Digital Branding
• Search Engine Optimization: An Hour a Day (2nd)
• ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands
• Winning Results with Google AdWords (2nd)
• Ning for Dummies
• Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
• The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
• Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
• Search Engine Positioning
• Search Engine Optimization with WebPosition Gold
• Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
  
• Website Optimization: Speed, Search Engine & Conversion Rate Secrets
• Search Engine Optimization All-In-One Desk Reference
  
• Google's PageRank and Beyond: The Science of Search Engine Rankings
• Search Engine Visibility
• SEO: Search Engine Optimization Bible (2nd)
• Search Engine Optimization for Flash: Best Practices for Using Flash On the Web
• Search Engine Optimization: Building Traffic and Making Money with SEO
• Pay Per Click Search Engine Marketing
  
• The 2009 - 2014 World Outlook for Search Engine Optimization (SEO) and Internet Marketing
• Marketing Through Search Optimization: How To Be Found On The Web
• The Extreme Searcher's Guide to Web Search Engines
• Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines
• Understanding Search Engines: Mathematical Modeling and Text Retrieval
• Google Hacking for Penetration Testers (2nd)
• The Invisible Web: Uncovering Information Sources Search Engines Can't See
• How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web 
• Introduction to the Semantic Web and Semantic Web Services
• Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
• The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time (2nd)
• Googlepedia: The Ultimate Google Resource
• Teaching Web Search Skills: Techniques and Strategies of Top Trainers
• Web Marketing All-In-One Desk Reference (2nd)
• Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
• Google and the Myth of Universal Knowledge: A View from Europe
• Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond
• Information Trapping: Real-Time Research on the Web
• Spinning the Semantic Web: Bringing the World Wide Web to Its Full Potential
• Online Marketing Inside Out (Online Marketing: Sitepoint)
• PHP Web 2.0 Mashup Projects
• Web Marketing for Small Business: 7 Steps to Explosive Business Growth
• The E-Commerce Book: Building the E-Empire (2nd)
• Net Words: Creating High-Impact Online Copy
• Introduction to Webometrics: Quantitative Web Research for the Social Sciences
• Don't Make Me Think: A Common Sense Approach to Web Usability (2nd)
• Webbots, Spiders, and Screen Scrapers: A Guide to Developing Internet Agents with PHP/CURL
• Web Search Savvy: Strategies and Shortcuts for Online Research
• Introduction to Video Search Engines
• 101 Ways to Promote Your RE Web Site
• Google Blogger
• Drupal 6 Social Networking
• When Search Meets Web Usability
• Image Databases: Search and Retrieval of Digital Imagery
• eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
• Google Advertising Tools: Adsense, AdWords, and the Google APIs
• The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs
• The Complete Guide to Associate & Affiliate Programs on the Net: Turning Clicks Into Cash
• 200 Marketing Ideas For Your Website
• Making an Impact Online (Business on a Shoestring)
  
• E-Mail Marketing
  
• Bad Boy Ballmer: The Man Who Rules Microsoft
• eMarketing: The Essential Guide to Online Marketing
• Data Smog: Surviving the Information Glut
  
• Response: The Complete Guide to Profitable Direct Marketing
• Knowledge Assets: Securing Competitive Advantage in the Information Economy
• Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd)
• Which Ad Pulled Best: 50 Case Histories on How to Write and Design Ads That Work (8th)
• Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
• Business Technology Marketing Benchmark: Practical Data for B2B Software, Hardware & Services Marketers
• Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
• Social Media Marketing: An Hour a Day
• Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
• Advertising 2.0: Social Media Marketing in a Web 2.0 World
• Social Media: Tools for User-Generated Content
• Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand 
• Creating Facebook Applications -- 100 Success Secrets to Creating Awesome Facebook Applications and Leverage Social Media
• The 2009 - 2014 World Outlook for Advertising for Social Media and Widgets
• Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd)
• The New Community Rules: Marketing on the Social Web
• Join The Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
• Momentum: Igniting Social Change in the Connected Age
• BrandDigital: Simple Ways Top Brands Succeed in the Digital World
• Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back
• Twitter Power: How to Dominate Your Market One Tweet at a Time
• Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth
• CauseWired: Plugging In, Getting Involved, Changing The World
• The Social Life of Information
• Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World
• Twitter Means Business: How Microblogging Can Help or Hurt Your Company
• E-Riches 2.0: Next Generation Marketing Strategies
• The Twitter Book
• Influencer  Marketing: Who Really Influences Your Customers?
• I'm On LinkedIn -- Now What?: A Guide to Getting the Most of LinkedIn (2nd)
• Twitter Tips, Tricks and Tweets
• Blogging Heroes: Interviews with 30 of the World's Top Bloggers
• Juggle!: Rethink work, reclaim your life
• Me 2.0 Build a Powerful Brand to Achieve Career Success
• Crush It!: Why NOW Is the Time to Cash In on Your Passion
• Plus more...
  

Where I grew up

Sarasota, FL

Places I've lived

Sarasota, FL; Atlanta, GA

Companies I've worked for

Sybase; Paragon Solutions; First Consulting Group; Cingular Wireless - Corporate HR

Schools I've attended

Georgia State University - Business Administration; DeVry University - Computer Science / Telecommunications Management