Director of Digital Strategy at DDB
Seattle, WA and Vancouver, BC
- About me
ERIC WEAVER is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across the United States. As one of the very first digital marketers, Eric has helped firms like Brita, Clorox, De Beers, GE, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and even the Clinton Administration build and extend their brands online.
Over his 19-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Eric joined Tribal DDB in 2009 and now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social marketing strategies and provided counsel to UPS, Starbucks, Puget Sound Energy, Nature's Path Foods and Perry Ellis Apparel. He also uses social media to build awareness for causes like clean water, renewable energy and local homelessness.
Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in BusinessWeek, AdAge, Fortune, Hoover's, the National Review, the Seattle Times and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. In both 2009 and 2010, he presented on social marketing at the International Consumer Electronics Show.
Specialties
Branding, naming and brand strategy; social media marketing; digital marketing, account management, digital promotion, reputation management
Previous Roles
Agency CEO, brand planner, designer, writer, art director, creative director, account director, director of marcom, business analyst, business development, production management, voiceover talent, soundtrack composer
Clients
American Malls, BC Hydro, BMW, Bowflex, Brita, Canadian Tourism Commission, the Clinton Administration, Clorox, De Beers, eBay, FedEx, France Telecom, General Electric, Govt of Alberta, Information Resources, Johnson & Johnson, Kensington Stone, Kraft Foods, Level 3 Communications, Lincoln, Mattel, the Mayo Clinic, MCI, Mercury, Microsoft, Nature's Path Foods, Nautilus, Perry Ellis, Procter & Gamble (many brands), Puget Sound Energy, Radisson, RCA, Signal Apparel, SumTotal, Sun-Rype Foods, TrendWest Resorts, UnionBay Sportswear, UPS, US Department of Commerce, US Department of Health and Human Services, US Postal Service, Vulcan, Wunderman
Upcoming & Recent Speaking Engagements
Over his 19-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Eric joined Tribal DDB in 2009 and now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social marketing strategies and provided counsel to UPS, Starbucks, Puget Sound Energy, Nature's Path Foods and Perry Ellis Apparel. He also uses social media to build awareness for causes like clean water, renewable energy and local homelessness.
Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in BusinessWeek, AdAge, Fortune, Hoover's, the National Review, the Seattle Times and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. In both 2009 and 2010, he presented on social marketing at the International Consumer Electronics Show.
Specialties
Branding, naming and brand strategy; social media marketing; digital marketing, account management, digital promotion, reputation management
Previous Roles
Agency CEO, brand planner, designer, writer, art director, creative director, account director, director of marcom, business analyst, business development, production management, voiceover talent, soundtrack composer
Clients
American Malls, BC Hydro, BMW, Bowflex, Brita, Canadian Tourism Commission, the Clinton Administration, Clorox, De Beers, eBay, FedEx, France Telecom, General Electric, Govt of Alberta, Information Resources, Johnson & Johnson, Kensington Stone, Kraft Foods, Level 3 Communications, Lincoln, Mattel, the Mayo Clinic, MCI, Mercury, Microsoft, Nature's Path Foods, Nautilus, Perry Ellis, Procter & Gamble (many brands), Puget Sound Energy, Radisson, RCA, Signal Apparel, SumTotal, Sun-Rype Foods, TrendWest Resorts, UnionBay Sportswear, UPS, US Department of Commerce, US Department of Health and Human Services, US Postal Service, Vulcan, Wunderman
Upcoming & Recent Speaking Engagements
- 140 Characters Conference, Los Angeles (9/10)
- 140 Characters Conference, Washington DC (6/17/10)
- Executing Social Media, Vancouver BC (6/16/10)
- Cruise3Sixty, Vancouver BC (6/6/10)
- KEYNOTE: Social Media 201 Conference @ Microsoft (4/8/10)
- Canadian Council of Grocery Distributors, Calgary (1/28/10)
- 2010 International Consumer Electronics Show, Las Vegas (1/6/10)
- 2009 World Brand Congress, Mumbai, India (11/5/09)
- Graphic Artists Guild, Seattle WA (10/28/09)
- International Internet Marketing Association, Vancouver BC (10/21/09)
- Social Media 101 Conference @ Microsoft (9/25/09)
- Reinvention Forum (9/22/09)
- KKNW-AM (9/21/09)
- Internet Marketing Conference, Vancouver BC (9/17/09)
- 2009 Comcast Social Media Conference (8/20/09)
- 2009 Social Networking for Business Conference (5/15/09)
- 2009 International Consumer Electronics Show, Las Vegas
- BizJam '08 Conference, Seattle, WA
- Keynote: 2008 Independent Sellers Conference, Seattle, WA
- Kitchen Consumer Branding Conference
- Numerous presentations for American Marketing Association/Puget Sound chapter, American Marketing Association/Orange County chapter, Ad Club of Seattle, Graphic Artists Guild, PR for People
- Brand Leadership Award from the World Brand Congress
- Three Gold Beacon awards from the Business Marketers Association
- Bronze for Best Brand Website by the Automotive Advertising & Marketing Association for lincoln.com
- “Cool Corporate Web Site Award” for mercuryvehicles.com
- Automotive Advertising and Marketing Association award for mercuryvehicles.com
- Web Marketing Association “Best of Health Care Industry” award, for mayohealth.org
- Webby Award, “Best Health Care Site” for mayohealth.org
- Yahoo! Internet Life, “One of the 50 Most Useful Websites,” for mayoclinic.com
- Yahoo!, “Best Overall Health Site” award, for mayoclinic.com
- American Corporate Video Award for original music composition in Total Quality Management for Schools
- Where I grew up
- Grand Rapids, MI
- Places I've lived
- Baltimore, MD; Cincinnati, OH; Columbus, OH; Dana Point, CA; Detroit, MI; Los Angeles, CA; New York, NY; Seattle, WA; Vancouver, BC, Canada; Washington, DC
- Companies I've worked for
- AKQA; Brand Dialogue; Bridge Worldwide; DDB Canada; Edelman PR; Foote Cone & Belding; General Motors Corporation; Kabel New Media AG; WatchGuard Technologies; Young & Rubicam
- Schools I've attended
- Xavier University - BA Communication Arts, summa cum laude
