Writer, blogger, search engine optimization and social media marketing consultant; co-author of 'Getting Organized in the Google Era' (to be published March 2010 by Crown).
San Francisco, CA
- About me
I'm a writer and editor specializing in social media, search engine optimization (SEO), and mobile technology. I develop Web content, including video, blog posts, and social media updates, for businesses, and I optimize that content for search engines. I co-authored the book "Getting Organized in the Google Era" with Douglas C. Merrill, to be published in March 2010 by Broadway Books, a Random House imprint.
Among the services I can offer your business:
* SEO consultation, recommendations, and content. I work with you to determine the keywords and other SEO strategies that best meets your business goals, challenges, and target customers. I offer keyword research, link suggestions and strategies, and SEO editing (in which I edit existing content to make it more search-engine friendly). And I write new Web site content to appeal to target readers first, search engines second.
* SEO training. I can help your staff get up to speed on SEO: what it is, why it's important, and how to do it.
* Social media strategies and content. Facebook campaign? Twitter? YouTube channel? None of the above, or all? I can help you figure out a social media strategy, with goals and priorities, that makes sense for your business.
* Writing and editing for the Web. I've written hundreds of articles and other Web content for Cisco.com, eBay, Oracle, Mark Monitor, and other businesses. I write two blogs, Traveler 2.0 and SEO and Social Media, and have contributed to The Platform, a Cisco blog.
* Marketing collateral. For SMB and enterprise clients, I've written all types of content, including ad copy (some of which appeared in The New Yorker magazine), retail box copy, customer success stories, white papers, press releases, reviewer's guides, newsletters, and executive video presentations.
As a journalist and freelance writer, my byline has appeared in the following Web sites and publications:
* PCWorld.com
* Washingtonpost.com
* About.com
* The New York Times
* Travel + Leisure
* Conde Nast Traveler
* Entertainment Weekly
* Sunset
* Los Angeles Times
* San Jose Mercury News
* San Francisco Chronicle
* Computerworld
Other career highlights include:
* Senior Editor at Macworld -- edited the magazine's Graphics section, which focused on desktop publishing, illustration, photography, and graphics.
* Executive Editor at Publish -- managed the editorial staff; wrote and edited feature articles and news stories.
* Senior Correspondent at Computerworld -- covered a variety of technologies, from PCs to mainframes, in Silicon Valley and in the Southeast.
* Reporter for the Charleston (S.C.) Post-Courier daily newspaper.
* Reporter for the Roanoke Rapids (N.C.) Daily Herald.
* My first journalism job was at the Greensboro (N.C.) News & Record writing obituaries. Yes, obituaries. (You have to start somewhere.)
For more information, you can call me at (415) 742-2022.
Among the services I can offer your business:
* SEO consultation, recommendations, and content. I work with you to determine the keywords and other SEO strategies that best meets your business goals, challenges, and target customers. I offer keyword research, link suggestions and strategies, and SEO editing (in which I edit existing content to make it more search-engine friendly). And I write new Web site content to appeal to target readers first, search engines second.
* SEO training. I can help your staff get up to speed on SEO: what it is, why it's important, and how to do it.
* Social media strategies and content. Facebook campaign? Twitter? YouTube channel? None of the above, or all? I can help you figure out a social media strategy, with goals and priorities, that makes sense for your business.
* Writing and editing for the Web. I've written hundreds of articles and other Web content for Cisco.com, eBay, Oracle, Mark Monitor, and other businesses. I write two blogs, Traveler 2.0 and SEO and Social Media, and have contributed to The Platform, a Cisco blog.
* Marketing collateral. For SMB and enterprise clients, I've written all types of content, including ad copy (some of which appeared in The New Yorker magazine), retail box copy, customer success stories, white papers, press releases, reviewer's guides, newsletters, and executive video presentations.
As a journalist and freelance writer, my byline has appeared in the following Web sites and publications:
* PCWorld.com
* Washingtonpost.com
* About.com
* The New York Times
* Travel + Leisure
* Conde Nast Traveler
* Entertainment Weekly
* Sunset
* Los Angeles Times
* San Jose Mercury News
* San Francisco Chronicle
* Computerworld
Other career highlights include:
* Senior Editor at Macworld -- edited the magazine's Graphics section, which focused on desktop publishing, illustration, photography, and graphics.
* Executive Editor at Publish -- managed the editorial staff; wrote and edited feature articles and news stories.
* Senior Correspondent at Computerworld -- covered a variety of technologies, from PCs to mainframes, in Silicon Valley and in the Southeast.
* Reporter for the Charleston (S.C.) Post-Courier daily newspaper.
* Reporter for the Roanoke Rapids (N.C.) Daily Herald.
* My first journalism job was at the Greensboro (N.C.) News & Record writing obituaries. Yes, obituaries. (You have to start somewhere.)
For more information, you can call me at (415) 742-2022.
- Where I grew up
- Greensboro, NC
- Places I've lived
- Atlanta; Charleston, SC; Roanoke Rapids, NC; Charlotte, NC
- Companies I've worked for
- Macworld magazine; Publish magazine; Computerworld; Fairchild Publications; Post-Courier; Roanoke Rapids Daily Herald; International Data Group
- Schools I've attended
- University of North Carolina at Charlotte; Belmont Abbey College; Grimsley High School; Kiser Junior High School; Sternberger Elementary
