Kalena Jordan

In my day job, I’m Director of Studies and SEO / PPC tutor at Search Engine College, which is an online search engine marketing training institution that I co-founded in 2004.

I'm also the search industry’s first agony aunt, answering your tricky questions about search engines via my blogs at Ask Kalena and SiteProNews. But be warned! There's a good reason why I'm #1 on Google for *grumpy bitch*.

I’ve been in the search engine optimization biz since 1996, (before the anagram SEO really took off) and blogging about search since 2002. I’ve also written a plethora of SEM articles which other people seem to like enough to publish in print or syndicate on the web or, (in some cases), steal and publish as their own work. You'll find my articles in offline publications such as Search Marketing Standard, Website Magazine, The Press newspaper and syndicated online via SiteProNews, Pandia, Search Engine Guide and others.

When not glued to my laptop, I like to go geocaching, gambling or fishing, but I'm generally glued to my iPhone at the same time. I'm also a rugby tragic (go All Blacks) and like to play piano, flute and darabuka, albeit rather dreadfully.

For my full bio, view my Linked In Profile.

Where I grew up

Australia

Places I've lived

Sydney Australia; Berkeley Vale Australia; Armidale Australia; Tulsa USA; Newcastle Australia; Main Beach Australia; Bellingen Australia; Christchurch New Zealand

Companies I've worked for

Thailand Board of Investment; Government of South Australia; Computer Systems Ltd; John Hunter Hospital; WCG Public Relations; xIBA Internet Architects; ZIVO / Liberty One; Web Rank; Jordan Consulting Group; Search Engine College

Schools I've attended

University of New England; University of Newcastle; Massey University

Other names

Kalena Byers, Kal