Account Manager at MS&L Singapore
Singapore
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▼Join me on 26 Aug at NUSS for a social media chat over early breakfast!
Update : This event was cancelled.
Update : This event was cancelled.
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Like▼Pace your social media strategy
That is of course, if you have one in the first place. There is often confusion in the “strategy” and the “plan”. Let’s think of it this way, do you remember the “forest theory” as stated in the book, Seven habits of highly effective people? Don’t fail to see the forest because of the trees. [...]
That is of course, if you have one in the first place. There is often confusion in the “strategy” and the “plan”. Let’s think of it this way, do you remember the “forest theory” as stated in the book, Seven habits of highly effective people? Don’t fail to see the forest because of the trees. [...]
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Like▼How-to : Social Media for Businesses (Original text from MyPaper Interview)
How-to : Social Media for Businesses (Original text from MyPaper Interview)The text below are the original replies from my interview with MyPaper. As I think some of the points that are being covered may be useful to some readers, hence I’ve uploaded the original text herein for your reference. Will be translating an English version [...]
How-to : Social Media for Businesses (Original text from MyPaper Interview)The text below are the original replies from my interview with MyPaper. As I think some of the points that are being covered may be useful to some readers, hence I’ve uploaded the original text herein for your reference. Will be translating an English version [...]
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Like▼Nosing at the Sony Ericsson Media Event
Nosing at the Sony Ericsson Media EventMy dear friends at Waggener Edstrom kindly invited me to the Sony Ericsson Media Event. Not knowing what to expect (although I did smell a new phone), I went to the event held at Marina Bay Sands on the afternoon of 16 June. Sony Ericsson has chosen not to [...]
Nosing at the Sony Ericsson Media EventMy dear friends at Waggener Edstrom kindly invited me to the Sony Ericsson Media Event. Not knowing what to expect (although I did smell a new phone), I went to the event held at Marina Bay Sands on the afternoon of 16 June. Sony Ericsson has chosen not to [...]
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Like▼Interview @ CommunicAsia 2010 – Social media & its place
Interview @ CommunicAsia 2010 – Social media & its place I was touring CommunicAsia together with @skribe and managed to meet up with a few new found friends from Twitter, some who are exhibiting at this grand annual information technology event. We were caught by @stsanto from Getit Comms, who invited us for an interview [...]
Interview @ CommunicAsia 2010 – Social media & its place I was touring CommunicAsia together with @skribe and managed to meet up with a few new found friends from Twitter, some who are exhibiting at this grand annual information technology event. We were caught by @stsanto from Getit Comms, who invited us for an interview [...]
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Like▼Mobile Marketing Forum APAC : Singapore
Mobile Marketing Forum APAC : SingaporeI’ll be attending this event today and tomorrow. Follow the live tweets from me and the other attendees at #MMAF2010. Also expect a blog post thereafter covering some of the main topics discussed there. What is YOUR opinion of the potential of Mobile Marketing in this region? Share some of [...]
Mobile Marketing Forum APAC : SingaporeI’ll be attending this event today and tomorrow. Follow the live tweets from me and the other attendees at #MMAF2010. Also expect a blog post thereafter covering some of the main topics discussed there. What is YOUR opinion of the potential of Mobile Marketing in this region? Share some of [...]
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Like▼Report on Social Networks 2010
Report on Social Networks 2010Some very interesting stats here. 26% of social media users are addicts, and they are usually single female without kids? OMG… *slaps head* Social networks around the world 2010 View more presentations from stevenvanbelleghem.
Report on Social Networks 2010Some very interesting stats here. 26% of social media users are addicts, and they are usually single female without kids? OMG… *slaps head* Social networks around the world 2010 View more presentations from stevenvanbelleghem.
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Like▼The Problem With “Social Media”.
The Problem With “Social Media”. Over client trainings and some chats with friends who are less social media savvy, I realised a common misconception on the term “Social Media”. So that brings us back to the fundamental question of what exactly IS “Social Media”? And what’s the problem with this term? As quoted from Wikipedia, [...]
The Problem With “Social Media”. Over client trainings and some chats with friends who are less social media savvy, I realised a common misconception on the term “Social Media”. So that brings us back to the fundamental question of what exactly IS “Social Media”? And what’s the problem with this term? As quoted from Wikipedia, [...]
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Like▼How to use DM on Twitter.
How to use DM on Twitter.This is going to be a really short post (I hope). A topic that came to mind as I was working out a proposal for a client. I realise some people are still unaware on how to effectively use the Direct Message feature on Twitter. Or rather, I should say [...]
How to use DM on Twitter.This is going to be a really short post (I hope). A topic that came to mind as I was working out a proposal for a client. I realise some people are still unaware on how to effectively use the Direct Message feature on Twitter. Or rather, I should say [...]
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Like▼Great references
22 Educational Social Media Diagrams - blog.hubspot.com
Everyone learns differently Online and social media marketing has a lot of moving parts and processes which make it hard to get up to speed This chal
22 Educational Social Media Diagrams - blog.hubspot.com
Everyone learns differently Online and social media marketing has a lot of moving parts and processes which make it hard to get up to speed This chal
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Like▼Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The...Expand this post »
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The...Expand this post »
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Like▼First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the...Expand this post »
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the...Expand this post »
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Like▼Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording) - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
The Market Took to the Social CRM Use Cases The Social CRM report by the Altimeter Group is a hit. Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and...Expand this post »
The Market Took to the Social CRM Use Cases The Social CRM report by the Altimeter Group is a hit. Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and...Expand this post »
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Like▼Framework and Matrix: The Five Ways Companies Organize for Social Business - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly enough, I’m often called into companies that are moving out o...Expand this post »
Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly enough, I’m often called into companies that are moving out o...Expand this post »
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Like▼Framework: Rings of Influence - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “Developing a thriving unpaid advocacy program to evangelize for you and fight your battles.” The executives, which were used to traditional advertising and direct marketing had a lightb...Expand this post »
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “Developing a thriving unpaid advocacy program to evangelize for you and fight your battles.” The executives, which were used to traditional advertising and direct marketing had a lightb...Expand this post »
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Like▼Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding...Expand this post »
Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding...Expand this post »
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Like▼Great read!
Business models for linked data and web 3.0 - www.chiefmartec.com
Business models for linked data and web 3.0
Business models for linked data and web 3.0 - www.chiefmartec.com
Business models for linked data and web 3.0
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Like▼Forget Common Sense: Social Media Communicators Must Have Empathy - Shannon Paul's Very Official Blog
Life on the social web has taught me just how important it is to have a flexible mind — to have empathy for others with little or no context. This requires the ability to imagine a set of unknown circumstances to help explain others’ point of view with little information. Some may come by this trait naturally, but others might need to develop it over time. Understanding Empathy in Terms of Cult...Expand this post »
Life on the social web has taught me just how important it is to have a flexible mind — to have empathy for others with little or no context. This requires the ability to imagine a set of unknown circumstances to help explain others’ point of view with little information. Some may come by this trait naturally, but others might need to develop it over time. Understanding Empathy in Terms of Cult...Expand this post »
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Like▼The Missing Ingredient in Most Social Media Strategies - Shannon Paul's Very Official Blog
What is the missing ingredient in most strategies I’ve seen? Actual strategy. However, before I can really show you what a strategy is, it helps to understand what a strategy isn’t. What a Strategy Is NOT - Strategy is not a plan - Strategy is not a timeline - Strategy is not a goal - Strategy is not what tactics you will use to achieve your goal Perhaps the confusion is a result of the fact...Expand this post »
What is the missing ingredient in most strategies I’ve seen? Actual strategy. However, before I can really show you what a strategy is, it helps to understand what a strategy isn’t. What a Strategy Is NOT - Strategy is not a plan - Strategy is not a timeline - Strategy is not a goal - Strategy is not what tactics you will use to achieve your goal Perhaps the confusion is a result of the fact...Expand this post »
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Like▼The Strategy Trap: Why focusing too much on strategy could be killing your ability to execute. - The BrandBuilder Blog
“They were worried that I would get bogged down in wanting to do things, not just create strategy.” - David Polinchock / @lbbinc One of the topics covered during the #LikeMinds Summit this past weekend was precisely this: The chasm between strategy and execution, especially as businesses struggle to understand how to leverage, integrate and operationalize Social Communications (what you do w...Expand this post »
“They were worried that I would get bogged down in wanting to do things, not just create strategy.” - David Polinchock / @lbbinc One of the topics covered during the #LikeMinds Summit this past weekend was precisely this: The chasm between strategy and execution, especially as businesses struggle to understand how to leverage, integrate and operationalize Social Communications (what you do w...Expand this post »
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