Nacho Hernandez

Nacho Hernandez is an entrepreneur, consultant, and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies.

As an entrepreneur he co-founded MexGrocer.com in 2000 and is now a profitable and growing businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Español and many others. 

As a consultant Nacho has been involved with international business, e-commerce and Internet marketing for the past 13 years and has been targeting the U.S. Online Hispanic Market  and Latin America for the last 9 years. Nacho has been a Google Analytics Authorized Consultant since 2005. He is also a regular speaker at Search Engine Strategies Conference & Expo, Ad:Tech Latino and a member of the Search Engine Marketing Professional Organization (www.sempo.org) and SMA-NA (www.sma-na.org) to help develop the Hispanic and Latin American divisions. He is also a Moderator for SearchEngineWatch Forums for the “Multilingual Search Markets & Non-US engines” track.

Search Engine Strategies Latino 2006 and 2007 were also chaired and programmed by Nacho Hernandez. These events are focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.