Digital Strategist at big picture mobile & social
London, St Ives
- About me
- Sidewiki
I have launched 4 digital agencies - and now working on my 5th - a business focused on mobile content and services.
The first, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.
The next three were a little more successful – I was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.
I then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.
I joined MindShare as Chief Digital Strategy Officer in November 2006 - part of the global management team - and left in June 2009 to develop a business focussed on mobile - working title Big Picture Mobile.
My role at Mindshare was focused on ensuring that key clients receive the best digital thinking (and doing) from Mindshare around the world. I was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing
By the time I'd left we had significantly improved our digital talent in all key offices and restructured the company in a way that positioned digital at the heart of the business - cliched but actually true in this case.
I speak at conferences around the world and have been published in many industry titles. In the last year I've spoken at events in Shanghai, Cannes, Berlin, Nice, Las Vegas and London.
Before going digital I was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.
The first, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared.
The next three were a little more successful – I was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.
I then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.
I joined MindShare as Chief Digital Strategy Officer in November 2006 - part of the global management team - and left in June 2009 to develop a business focussed on mobile - working title Big Picture Mobile.
My role at Mindshare was focused on ensuring that key clients receive the best digital thinking (and doing) from Mindshare around the world. I was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing
By the time I'd left we had significantly improved our digital talent in all key offices and restructured the company in a way that positioned digital at the heart of the business - cliched but actually true in this case.
I speak at conferences around the world and have been published in many industry titles. In the last year I've spoken at events in Shanghai, Cannes, Berlin, Nice, Las Vegas and London.
Before going digital I was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.
Outside of work I try to have my two sons Ethan (9) and Isaac (6) share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.
- Where I grew up
- Leeds
- Places I've lived
- leeds
- Companies I've worked for
- Big Picture, DLKW, Modem Media, Poppe Tyson, Ogilvy, Y&R