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The Paradox of Choice - Why More Is Less is a 2004 book by American
psychologist Barry Schwartz. In the book, Schwartz argues that eliminating
consumer ...

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-
distance carrier, applying to college, choosing a doctor, or setting up a 401(k), ...

The Paradox of Choice. As Americans, we assume that more choice means
better options and greater satisfaction. But beware of excessive choice: choice ...

In the spirit of Alvin Toffler's Future Shock, a social critique of our obsession with
choice, and how it contributes to anxiety, dissatisfaction and regret.

Mar 1, 2004 ... Mischoosing of this kind is what Barry Schwartz, a social scientist at Swarthmore,
has in mind in his new book, “The Paradox of Choice” (Ecco; ...

Feb 8, 2005 ... According to Barry, choice is a good thing. Until there's too much of it, that is. By
overloading us with options, in education, sex, religion, ...