In the dissatisfaction of the magic bullet theory, McCombs and Shaw introduced agenda-setting theory in the Public Opinion Quarterly. The theory was derived ...
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by M McCombs - Cited by 26 - Related articles - All 8 versions
2 Maxwell McCombs and Donald Shaw, The agenda-setting function of mass media,. Public Opinion Quarterly, 36, 1972, 176-187. 3 Wayne Wanta and Salma Ghanem, ...
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McCombs and Shaw as pointed out by Littlejohn have best described the agenda setting function in their book Emergence of American Political Issues. ...
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Just as McCombs and Shaw expanded their focus, other researchers have extended investigations of agenda setting to issues including history, advertising, ...
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by ME McCOMBS - 1972 - Cited by 2118 - Related articles - All 6 versions
THE AGENDA-SETTING FUNCTION OF MASS MEDIA*. MAXWELL E. McCOMBS, associate professor of journalism and DONALD L. SHAW, associate professor of journalism ...
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Agenda-Setting Function - Maxwell McCombs & Donald Shaw. Web Links. Applying the Theory. http://www.ic.arizona.edu/~comm300/mary/mass/agenda.html.
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by Maxwell E. McCombs, Donald Lewis Shaw, David ... - 1997 - Social Science - 272 pages
This book's set of theoretical essays, grounded in the accumulated literature of agenda- setting theory and in the creative insights of young scholars, will ...
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Pp. 107-119 in Shaw, D. L. & McCombs, M. E., eds., The emergence of American political issues: The agenda setting function of the press. ...
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Studying the way political campaigns were covered in the media, Shaw and McCombs found that the main effect of news media was agenda-setting, i.e. telling ...
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Shaw and McCombs (1977) reported the findings in The Emergence of American Political Issues, which gave them enough space to develop agenda setting from a ...
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