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      1. [Position Paper] Sequential Liability

        I. AAAA Re-Emphasizes Its Position on Sequential Liability for Media Payments ...
        Under "sequential liability," a medium could look to the agency for payment if ...
        www.aaaa.org/agency/compensation/positionpapers/.../position_1.pdf - Cached - Similar
      2. Omnicom Enforces Production Contracts | Adweek

        Mar 9, 2009 ... Known as sequential liability, the practice was put into place 20 years ago to
        protect agencies from unpaid media bills of troubled clients.
        www.adweek.com/.../omnicom-enforces-production-contracts-98613 - Cached - Similar
      3. What is Sequential Liability? | The Insurancepedia

        Apr 8, 2011 ... Sequential liability refers to a rule that states a company has to pay money it
        owes only after it has had due payments received from its ...
        www.theinsurancepedia.com/2011/04/what-is-sequential-liability/ - Cached - Similar
      4. Sequential Liability Works for Both Sides | ClickZ

        Apr 3, 2001 ... Media buyers and sellers got together at Digitrends' Media Buyers Summit to
        continue the dialogue on how interactive media is bought, sold, ...
        www.clickz.com/clickz/column/.../sequential-liability-works-both-sides - Cached - Similar
      5. sequential liability definition from Financial Times Lexicon

        sequential liability. A rule stating that a company only has to pay money it owes
        after it has received payment from its customers. [1]. Email. Print. Add Term to ...
        lexicon.ft.com/term.asp?t=sequential-liability - Cached - Similar
      6. BBDO Backs Off "Sequential Liability" for Media Outlets - CBS News

        May 29, 2009 ... BBDO is backing off a plan to impose "sequential liability" on media outlets,
        according to Joe Mandese at MediaPost. BNET first noted that ...
        www.cbsnews.com/.../bbdo-backs-off-sequential-liability-for-media-outlets/ - Cached - Similar
      7. Sequential Liability - Digital Marketing Roundtable

        Jun 10, 2009 ... Sequential Liability is a topic that has been getting a lot of attention these days,
        especially in light of a number of large advertisers potentially ...
        dmroundtable.com/forum/topics/sequential-liability - Cached - Similar
      8. Who's responsible when bills go unpaid? Advertising agencies seek ...

        May 1, 1991 ... But during a meeting in early February, the 4As switched to sequential liability,
        whereby an agency is liable only if it has been paid by the ...
        findarticles.com/p/articles/mi_m3065/is_n5_v20/ai_10618054/ - Cached - Similar
      9. How to Share Sequential Liability: A Cooperative Game Theoretical ...

        Jan 23, 2012 ... Sharing a damage that has been caused by several individuals is a difficult
        problem that courts often face. Even if there exist basic principles ...
        papers.ssrn.com/sol3/papers.cfm?abstract_id=1990331 - Similar
      10. Busting Ad Compensation And Liability Myths | TVNewsCheck.com

        Apr 1, 2011 ... While many 4A's members, particularly larger agencies, have adopted the
        Sequential Liability position, Szabo reports that there actually are ...
        www.tvnewscheck.com/.../busting-ad-compensation-and-liability-myths - Cached - Similar