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      1. [Position Paper] Sequential Liability

        I. AAAA Re-Emphasizes Its Position on Sequential Liability for Media Payments ...
        Under "sequential liability," a medium could look to the agency for payment if ...
        www.aaaa.org/agency/compensation/positionpapers/.../position_1.pdf - Cached - Similar

      2. Omnicom Enforces Production Contracts | Adweek

        Mar 9, 2009 ... Known as sequential liability, the practice was put into place 20 years ago to
        protect agencies from unpaid media bills of troubled clients.
        www.adweek.com/.../omnicom-enforces-production-contracts-98613 - Cached

      3. sequential liability definition from Financial Times Lexicon

        sequential liability. A rule stating that a company only has to pay money it owes
        after it has received payment from its customers. [1]. Email. Print. Add Term to ...
        lexicon.ft.com/term.asp?t=sequential-liability - Cached

      4. Sequential Liability Works for Both Sides | ClickZ

        Apr 3, 2001 ... Media buyers and sellers got together at Digitrends' Media Buyers Summit to
        continue the dialogue on how interactive media is bought, sold, ...
        www.clickz.com/clickz/column/.../sequential-liability-works-both-sides - Cached - Similar

      5. What is Sequential Liability? | The Insurancepedia

        Apr 8, 2011 ... Sequential liability refers to a rule that states a company has to pay money it
        owes only after it has had due payments received from its ...
        www.theinsurancepedia.com/2011/04/what-is-sequential-liability/ - Cached

      6. Sequential Liability - Digital Marketing Roundtable

        Jun 10, 2009 ... Sequential Liability is a topic that has been getting a lot of attention these days,
        especially in light of a number of large advertisers potentially ...
        dmroundtable.com/forum/topics/sequential-liability - Cached

      7. Who's Liable For Ad Sales Payments? | TVNewsCheck.com

        Feb 26, 2010 ... In adopting sequential liability, the agencies took the position that they were ...
        Although the 4As' shift to sequential liability dates back nearly 20 ...
        www.tvnewscheck.com/article/.../whos-liable-for-ad-sales-payments - Cached

      8. BBDO Backs Off "Sequential Liability" for Media Outlets - CBS News

        May 29, 2009 ... BBDO is backing off a plan to impose "sequential liability" on media outlets,
        according to Joe Mandese at MediaPost. BNET first noted that ...
        www.cbsnews.com/.../bbdo-backs-off-sequential-liability-for-media-outlets/ - Cached

      9. Who's responsible when bills go unpaid? Advertising agencies seek ...

        May 1, 1991 ... But during a meeting in early February, the 4As switched to sequential liability,
        whereby an agency is liable only if it has been paid by the ...
        findarticles.com/p/articles/mi_m3065/is_n5_v20/ai_10618054/ - Cached - Similar

      10. How to Share Sequential Liability: A Cooperative Game Theoretical ...

        Jan 23, 2012 ... Sharing a damage that has been caused by several individuals is a difficult
        problem that courts often face. Even if there exist basic principles ...
        papers.ssrn.com/sol3/papers.cfm?abstract_id=1990331