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|In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time.|
|3. Carefully pretest the survey questions and do high-quality interviewing by well-|
trained interviewers, so as to maximize the likelihood of obtaining recall data that
are as valid as possible. The Issue of Equality in the Diffusion of Innovations As ...
|7. Diffusion. and. Social. Returns. 7.1 Introduction To realize the full benefits of an |
innovation requires its widespread adoption across the economy. A new
technical process needs to be adopted by other producers in the industry to
|Summary The adoption and implementation of the new communication |
technologies can best be studied and understood in light of the theory of the
diffusion of innovations. The main elements in the diffusion of new ideas are: (1)
an innovation ...
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