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|However, rather than its past incarnation as a strategy used to mute skepticism |
about film's manipulation of star image, this ... Hence, the title of this book and its
reference to Norma Desmond's famous quote from Sunset Boulevard— "I am big.
|His fatigue fails to impress me asmuch as the fantastic stamina ofSwanson, |
awoman offifty who spentthe day going ... of the picture and Billy agreed
withalmost every one and alsoagreed toa closeup retakeon “I am big—it's
thepictures that ...
|The movie's line "All right, Mr. DeMille, I'm ready for my close-up." was voted as |
the #6 of "The 100 Greatest Movie Lines" by Premiere in 2007. · The movie's line
"I am big. It's the pictures that got small." was voted as the #91 of "The 100 ...
|The second most famous line in the film (after "I'm ready for my closeup, Mr. De |
Mille") occurs after William Holden's character asks, "Didn't you used to be big?"
Gloria Swanson's character then replies "I am big. It's the pictures that got small!
|You used to be big. N o R M .-\ n E s M 0 N n: I am big. It's the pictures that got |
small. century, it was the pictures that got big. They got enormous. They offered
surround sound, high-density images, computerized special effects, wide-screen
|54. GeoffBrown, “A Bite as Fierce as His Bark,” Times (London), June 18, 1996, |
34. 55. Jay Cocks, “Avanti!” Time, December 25, 1972, 109. 56. Jon Bradshaw, “I
Am Big. It's the Pictures That Got Small,” New York, November 24, 1975, 40. 57.
|When a man in Sunset Boulevard says, “You used to be big,” the fiery Desmond |
responds with one of the most famous lines in cinema history: “I am big! It's the
pictures that got small.” Suggesting that it wasn't voters as much as political elites
|Going further, she says she's relatively larger than the industry. When Joe Gillis |
says, “You're Norma Desmond. You used to be big,” Norma replies with the
quotable, “I AM big. It's the pictures that got small.” Ace in the Hole, by contrast,
|'It's not the subject, it's the treatment,' he likes to say. ... In musical theatre, I'm not |
sure that's a compliment. ... as Wilder cast a genuine silent star in the role and
then gave her, a woman who despises what words have done to movies, all the
best words in the movie: 'I am big. It's the pictures that got small', etc. At the
Minskoff, Sunset Boulevard is bigger than ever, but the pictures have got real
|“You used to be big.” Swanson put on her Gorgon gaze for the first time as Norma |
Desmond and tried out the line she would make famous: “I am big. It's the
pictures that got small.” Then she went back to New York to wind up her