About 461,000 results
|Holmes, Oliver Wendell The right name is an advertisement in itself. - Hopkins, |
Claude I have discovered the most exciting, the most arduous literary form of all,
the most difficult to master, the most pregnant in curious possibilities. I mean the ...
|Misappropriation and the News If celebrities have a right to prevent the |
unauthorized commercial use of their names and ... Even if a news medium
engages in advertising to promote itself and reproduces a photograph of
someone famous that ...
|Public figures possess this right with respect to commercial use of their names |
and likeness. ... statutory prohibitions) may be repub- lished subsequently in
another medium as an advertisement for the periodical itself, illustrating the
quality and ...
|The in-store visual triggers retrieval of the brand name, and maybe memories of |
the actual ad itself, importantly, at the ... recollections about the category (say,
detergent) and may make the heavily advertised brand (say, Tide) come right to ...
|CONCISE RULE OF LAW: The law accords exempt status to incidental |
advertising of the medium itself. FACTS: Namath (P), a famous ... DISSENT: (
Kupferman, J.) Sports Illustrated (D) is trading on the name of Joe Namath (P) in
its advertisements. Namath (P) has a right to have his personality, even if
newsworthy, free from commercial exploitation at the hands of another. EDITOR'S
ANALYSIS: The court ...
|The advertisement memory is not an end in itself: its purpose (in a simplified |
sense: of course, it could have less direct objectives ... and of these a little less
than half (that is, a quarter of all the respondents) were able to name the correct
|The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own ...|
|After years of punning headlines that paired the Absolut name with cool or |
contemporary artists and designers, as well as places and concepts, the new
copy looks inward to the product itself. Here, the Absolut name is ... not about the
advertising. Their job is to tell the right story to the right audience at the right
|Such an ability to control the commercial exploitation may be seen both as an |
economic right in maintaining commercial ... cases such as the unauthorised use
of a famous singer's name in an advertisement for false teeth,7 advertisements
tend to show celebrities in a favourable light. ... However, although fame is a
commodity it is not, in itself, the object of a generally accepted intellectual
|The name Yardan itself suggests an Armenian origin. One officer killed at |
Ajnadayn held ... Ibn Jabal commanded the Muslim centre; Sa'id Ibn 'Amir the left;
'Abd al Rahman, son of the Caliph Abu Bakr, the right. Shurahbil led the vital left
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