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- Business Book Summaries. Compressed Knowledge for Busy Professionals!
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|Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.|
|Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.|
- From the Stanford Video Series. By Robert Cialdini. $95.
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