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How do I customize the color of the ads on my website?

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You can select from a number of built-in color palettes, or you can create up to 100 of your own. When you select a color palette and an ad format during the guided ad setup, the appropriate ad code is generated for you. You can select up to 4 palettes that will rotate randomly. To take advantage of this feature, you'll need a newer web browser with JavaScript functionality (Internet Explorer 5.5+ or Netscape 6+).

To generate ad code with the palette of your choice:

  • Log in to your account at https://www.google.com/adsense
  • Click the AdSense Setup tab and choose AdSense for content as the product
  • Choose an ad type and format.
  • In the Colors drop-down, choose from one of our pre-designed palettes. You can edit it by clicking the color boxes next to each ad element. Or, to rotate palettes, click 'Use multiple palettes', then select up to 4 color palettes by holding down the Control or Command key
  • Copy-and-paste the AdSense ad code into webpages

To create custom color palettes and manage your palette list:

  • Log in to your account at https://www.google.com/adsense
  • Click Color Palettes under the AdSense Setup tab
  • Select a pre-existing color palette to start with
  • Choose the color you want for each area of the ads (border, background, title, text, and URL)
  • Name your new palette
  • Click Save Settings
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