AdWords Editor Help

New features

Ad scheduling and advanced location targeting: Version 7.6.1 includes basic support for ad scheduling and advanced location targeting (radius targeting, excluded locations, and certain combinations of locations, such as cities in two different countries). You can:

• Download and upload campaigns that use these settings.
• View your current ad schedule or advanced targeting settings in the data view.
• Copy and paste these settings between campaigns.
• Edit these settings by importing a CSV file with your changes or by using the new Add Multiple Campaigns tool.

  Learn more about updating ad schedules and location targeting settings .

Add/Update Multiple Campaigns: The new Add/Update Multiple Campaigns tool enables you to add or change the settings for multiple campaigns at once.

Account tree editing: Several new shortcuts are available for faster and easier editing. Select a campaign or ad group in the tree view, then choose any of the following options.

• Rename the item: double-click the name, type F2, or right-click the name and select Rename.
• Change the status of the item: right-click the name and select Pause or Activate.
• Delete the item: type Delete, or right-click and select Delete.
• Revert an unposted change (such as a new campaign or ad group): right-click the item and select Revert, or type Ctrl+Z.

Promoted Video ads: Version 7.6.1 includes basic support for YouTube Promoted Video ads. Download your Promoted Video ads into AdWords Editor, and add or modify the ads with CSV import or Add/Update Multiple Text Ads.

Export spreadsheet with images (ZIP): This new CSV export option gives you a ZIP file that includes images in your account.

Updated features

Keyword expansion: On the keyword expansion tab of the Keyword Opportunities tool, select "Include additional terms" to view a list of terms related to your keyword results. Also, the new filtering box allows you to narrow the list down to the terms that you want to see.

Campaign and ad group pickers: In the Add/Update Multiple and Find Duplicate Keywords tools, the new campaign and ad group pickers let you use checkboxes to quickly select specific campaigns and ad groups to update or search.

Import CSV error export: If there are errors or warnings when you import a CSV file, you can export them to review outside of AdWords Editor.

Other changes

Bidding terminology: We've renamed some of the bidding fields in AdWords Editor to be consistent with the new AdWords interface. Here's a list of the changes you'll see in this version:

New	Old
Max. CPC Search	Max. CPC
Max. CPC Automatic Placements	Max. Content CPC
Max. CPC Managed Placements	Placement Max. CPC
Max. CPM	(no change)
Max. CPA	(no change)

Shortcuts for pausing and activating: To pause or activate selected items in the tree or data views, go to the Edit menu > Pause (Ctrl+Shift+P) or Activate (Ctrl+Shift+A).

Progress indicators: AdWords Editor now displays the progress of various operations, including copying, pasting, exporting, and importing.

Notes about version 7.6.1

Ad extensions: If you've enabled ad extensions for a campaign, you can download and manage that campaign in AdWords Editor. However, it isn't possible to change the extensions settings in AdWords Editor. Also, if you've specified that a particular location be paired with a specific ad, that ad may only be edited online; it will not appear in AdWords Editor. Learn more

Default campaign targeting: Upon downloading version 7.6.1, you may be prompted to select your default campaign language and location targeting. You can change your default targeting settings any time from the Tools menu > Settings.

Latin American Spanish: AdWords Editor is now available in Latin American Spanish. To change your interface language, go to the Tools menu > Settings, then choose your new language under "Locale."

This service release fixes an issue with downloading campaigns.

Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.

Download selected campaigns: When you add a new account or download updates, you can now select specific campaigns (for example, download only active campaigns).

Resume account download: If your account download is interrupted, AdWords Editor won't lose its progress. You can view and edit the campaigns that were downloaded successfully, and you can use "Get Recent Changes" to resume the download where it left off.

Multiple column sort: Select Data > Sort to sort your data by up to three columns.

Keyword Opportunities updates:

• Add terms to your account as keywords, negative keywords, or campaign negative keywords.
• On the search-based keywords tab, view keyword ideas by category.
• When you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included.

Conversion metrics: The new AdWords conversion tracking metrics ("many-per-click" and "1-per-click") are available in AdWords Editor. Three new columns display statistics for conversions (many-per-click). The three columns formerly in AdWords Editor now display conversions (1-per-click). Download statistics to see the updated data.

Keyword word count: Use the new Keyword Word Count column on the Keywords tab to see how many words are in each of your keywords.

Select duplicates: After you find duplicate keywords, you can select duplicates by order of appearance (for example, select the first duplicate, or all but the first duplicate), in addition to the other selection options.

Usage tracking: You'll see the option to enable usage tracking when you first download AdWords Editor or upgrade to 7.5. Usage tracking lets you send anonymous statistics to Google, helping us improve AdWords Editor.

Progress bar: A progress bar now appears when you perform certain tasks in AdWords Editor, such as updating a large number of keywords.

More languages: AdWords Editor is now available in a total of 42 languages. New languages include Thai, Arabic, Romanian, Hungarian, Indonesian, Greek, Vietnamese, Bulgarian, Croatian, Lithuanian, Estonian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukranian, and Hindi.

First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.

Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.

Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.

Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).

Other updates:

• The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
• The Keyword Opportunities tool isn't available for draft accounts.

Improvements:

• My Client Center accounts can now use the Keyword Opportunities tool.
• When installing AdWords Editor for the first time, it's now possible to accept the Terms of Service.
• Campaigns without ad groups can now be downloaded and posted.
• On Macs, long menu names (such as 'Export Selected Campaigns and Ad Groups') are no longer shortened.

This release addresses issues that only affected some users. If you aren't experiencing any difficulty, it isn't necessary to upgrade.

Keyword Opportunities (Beta)

The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.

• The Keyword expansion feature generates keyword ideas based on words or phrases.
• The Keyword multiplier combines lists of terms to form new keywords.

Data view improvements

• Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
• Horizontal scrolling: You can now scroll from left to right.
• Column selection: The column chooser stays open until you click away or hit the Escape key.
• Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.

Importing and exporting

• New names: The account export options now have the new names below.
  

  Old Export to CSV Export for Archiving Export for Sharing Export to HTML

  New Export Spreadsheet (CSV) Export Backup (AEA) Export Changes for Sharing (AES) Export Summary (HTML)

  
  
• Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
• Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.'

New editing options

• Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
• Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.

Content bids

• To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.

Upgrading to version 6.5: When you upgrade, you won't lose your unposted changes or comments. This means you can choose the 'Update without Backup' option in the auto-update message. After you upgrade, your entire account, including comments and unposted changes, will already be in the new version of AdWords Editor.

Updated feature: Download statistics for selected campaigns and ad groups.

Also, miscellaneous fixes and improvements.

Account statistics

• Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
  
• Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
  
• Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download.

Editing tools

• Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
  
• Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
  
• Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
  
• Use formula words in the Replace Text tool: Review these instructions before using this advanced feature.

AdWords feature support

• CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
  
• Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
  
• Ad group negative sites: Add and update negative sites at the ad group level.

Duplicate keywords

• Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
  
• Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves.

AdWords Editor settings

• Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
  
• Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings.

Other updates

• Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
  
• Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
  
• Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
  
• Updated keyboard shortcuts:
  • Replace text in selected items with Ctrl+H (formerly Ctrl+F).
  • Append text to selected items with Ctrl+Shift+H.
  • Move to basic search box with Ctrl+F.
  • Open advanced search with Ctrl+Shift+F (formerly Ctrl+Shift+S).
  See more updated shortcuts for Windows and Mac.

Updated feature: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This release addresses a space issue that only affected some users. If you aren't experiencing any difficulty, it isn't necessary to upgrade.

New features:

• Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
• Export picker: Select specific campaigns and ad groups to export to CSV.
• Save your searches: Use the 'Name this search' feature in Advanced search to save the settings for up to eight searches.
• Draft account: Draft accounts aren't posted or shared. To post, export the account for archiving, then import it into a non-draft account.
• Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
• Find errors quickly: If your campaigns contain items with errors or warnings, you'll see splats at the top of the affected tabs.
• Maximize work space: View more rows in the data view by hiding the account tree, error descriptions, and the review downloaded and proposed changes panels.

Updated features:

• Add/Update Multiple tools
  • Optional URLs: For all ad types, the display and destination URLs are no longer required. If a URL isn't included, AdWords Editor attempts to borrow a suitable URL from an existing ad in the ad group. Learn more about this feature.
  • Specify image ad URLs: In step 1 of Add/Update Multiple Image Ads, you can enter display and destination URLs to be used for all new image ads.
  • Column headers: You may now include column headers in your list of items for the Add and Delete Multiple tools. Column headers are optional for everything except local business ads, where they're required.
• New keyboard shortcuts
  • Move between the tree view and the data view with the Alt key plus the right or left arrow.
  • Open Advanced Search with Ctrl+Shift+S.
  • If you have a row selected in the data view, use the F2 key to make the first cell editable.

Other improvements:

• Budget Optimizer: It's now possible to enter 'Auto' as the CPC bid for ad groups or keywords in campaigns with the Budget Optimizer enabled.
• Case insensitive campaign and ad group names: 'Chocolate Ad Group' and 'chocolate ad group' are now considered the same name.
• Draft campaigns included in export: If you export your account for archiving, your draft campaigns will be included.

A new name for an old feature:

• The AdWords feature formerly known as site targeting is now called placement targeting. Learn more about this change.

New features:

• Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
• Campaign posting: Select and post only specific campaigns, or post all changes at once.
• Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
• Custom date ranges: Download and view performance statistics for the dates you choose. AdWords Editor stores up to five custom date ranges.
• Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
• Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
• Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.

Updated features:

• Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new 'status' field.
• Matching options in Add/Update and Delete Multiple Keywords tools:
  • Use standard AdWords keyword matching option formats (broad, "phrase", [exact], and -negative).
  • Add or delete negative keywords along with regular (positive) keywords.
• Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as "Italian Food" and "italian food"), they will be flagged on the Keywords tab.
• No end date option: Set a specific end date for your campaign, or select 'none' to have a campaign run indefinitely.

Other improvements:

• More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
• Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it's possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
• Better menu access keys for non-English locales.

New features:

• Image ads: View, add, and update your image ads on the new Image Ads tab.
• Drag and drop: Copy or move items by dragging them to their new locations.
• Region and city targeting: Choose additional location targeting options for your campaigns.

Other updates:

• New keyboard shortcuts are listed in the Data menu.
• The Delete Multiple tools and Add Draft Campaign are now accessible via the tab tool bars.

Also, miscellaneous fixes and improvements.

New features:

• Site targeting: AdWords Editor now provides full support for site-targeted campaigns.
• Negative sites: Add or edit negative sites for keyword- and site-targeted campaigns.
• Edit while you wait: If you manage multiple accounts with AdWords Editor, edit another account while your changes post.
• Count your selection: The status bar now displays the number of rows you've selected in the data view.
• Pause or resume ads, keywords, and sites: Use the Status menu in the edit panel to change the status of selected items.

Updated features:

• Export to HTML: Your HTML export will show or hide deleted campaigns, depending on how you've configured your preferences. The HTML export is ideal for showing your account to someone who doesn't use AdWords Editor.
• Export to CSV: In addition to account, campaign, and ad group snapshots, you can now export custom views. The CSV export is ideal for spreadsheets or other applications that can read structured data files.
• Paste to multiple ad groups: Select multiple destination ad groups via the Edit menu > Paste Special.

New features:

• Tools for bulk deletion: From the Data Menu, choose Delete Multiple Keywords, Delete Multiple Text Ads, or Delete Multiple Campaign Negatives.
• Contextual help text: Point your mouse at a toolbar button to see a description and the keyboard shortcut.
• Zoom control: Enlarge the text in the data view using the zoom control.
• Export to HTML: From the File Menu, select 'Export to HTML.'
• More keyboard shortcuts: Use keystrokes to navigate between tabs. Ctrl+1 for Keywords, Ctrl+2 for Text Ads, etc.
• Easier navigation: Double-click on items in the data view to navigate through your account.
• Display account description: View your account description, company name, or login email address in the Open Account dialog.
• Destination URL updates: AdWords Editor automatically adds http:// to your Destination URL if you don't manually enter it.
• Faster edits: In previous versions of AdWords Editor, posting certain types of edits (for example, changing the match type of many keywords in an Ad Group) proceeded very slowly. This is now improved, so these edits should now post much more quickly.
• The first publicly available version of AdWords Editor for Mac was released in January 2007.

Updated features:

• Replace Text link on Keywords and Negative Keywords tabs: This feature was previously available only through the Edit Menu and the Text Ads tab.
• Keyword Grouper: Manually edit the list of words to group by. Automatically generate the list of terms and make changes, or enter the words from scratch.
• Content bids: Add or edit content bids in the Add/Update Multiple Ad Groups tool.

New features:

• Keyword management tools, available in the Tools Menu:
  • Find Duplicate Keywords: Search your account for multiple instances of the same keyword, then edit or delete the duplicates as needed.
  • Keyword Grouper: Group keywords based on common themes. Divide your keywords into Ad Groups based on common terms found in your keywords.

• Add/Update Multiple tools, available in the Data Menu and on the relevant tabs:
  • Add Multiple Text Ads/Add Multiple Keywords: In addition to adding or editing existing items, you can now use these tools to delete keywords and ad text. Simply select the checkbox labeled 'Replace the entire contents of the destination Ad Groups with these text ads/keywords.'
  • Add/Update Multiple Ad Groups: In addition to Keywords and Text Ads, you can now create or update the settings for multiple Ad Groups. Go to the Data Menu > Add/Update Multiple Ad Groups or click the 'Add Multiple Ad Groups' button on the tab tool bar.

• Advanced searching and editing tools:
  • Advanced Max CPC Changes: Edit your Ad Group or keyword bids with greater ease. For example, increase all your bids by 10%. Click 'Advanced Max CPC Changes' at the bottom of the Keywords or Ad Groups tabs.
  • Advanced URL Changes: Edit portions of your Destination URLs more efficiently. For example, append text or remove named parameters from selected ads and keywords. Click 'Advanced URL Changes' at the bottom of the Keywords or Text Ads tabs.
  • Advanced Search enhancements: Specify more options for searching your campaigns and Ad Groups. Click 'Advanced Search' next to the search box above the data view.
  • Replace Text: Find and replace text anywhere in your account. Select items in any data view and type Control + F or go to the Edit Menu > Replace Text in Selected Items.

• Performance statistics enhancements:
  • Stats changes: See the date range associated with your displayed performance statistics. Receive a warning before your previously downloaded statistics are removed.
  • Select the date range for your displayed performance statistics.
  • Ad text stats: AdWords Editor now displays performance statistics for text ads.

• Account and campaign management features:
  • Share changes among multiple logins: You can now share archives and proposals with colleagues who access your account using their own login emails and passwords (which may be different from yours).
  • Content bids: Enable content bids for your campaign and edit content bids for individual ads.
  • Set campaign start date: Specify the date for new campaigns to begin running.

Updated features:

• Add new items with more flexibility: Regardless of which campaign or Ad Group is selected on your screen, you can add items anywhere in your account. Go to the Data Menu > Add... and then select the location where you want to add the new item.
• Get better reporting for posts: See a detailed summary, by campaign, of the progress of your post. If desired, keep a record of your posts by copying this report into another application.

Also, miscellaneous fixes and improvements.

New feature:

• Mark a campaign as a draft until you're ready to post it to your account.

Also, miscellaneous fixes and performance improvements for downloading accounts with large numbers of Ad Groups.

New features:

• Support for multiple languages. Change your locale from the Tools Menu > Settings.
• Add comments for changes.
• Export your entire account for archiving.
• Export your changes for sharing.
• Import an archive or share file and review the proposed changes -- rejecting those you don't like -- before accepting them.
• Support for keyword exception requests
• Account list preserved in 'Open Account' dialog after installing a new version of AdWords Editor
• Advanced search functionality.
• Copy/cut and paste Ad Groups and campaigns

New features:

• Specify HTTP proxy settings in the Tools Menu -> Settings.
• Specify additional campaign search network distribution preferences: Google search only, Google and the search network, or no search network distribution.

Updates to 'Get Recent Changes' function.

• For a large number of changes, AdWords Editor will download your full account.
• For a smaller number of changes, AdWords Editor will only download the recent changes.
• Important note: In either case, your unposted local changes will not be overwritten by the downloaded changes. You'll still be able to review all changes before posting to your account.

Also, miscellaneous fixes and improvements.

The first publicly available version of AdWords Editor was released January 24, 2006.

Known issues:

• Functionalities currently not supported:
  • Google Budget Optimizer(TM)
  • Site targeting
  • Content bids
  • Set campaign start date
• Performance statistics limitations:
  • Downloaded performance statistics don't refresh automatically, and are only refreshed when downloaded.
  • Performance statistics aren't available for text ads.
• Location and currency limitations:
  • Country and territory targeting only (no region or custom targeting)
  • AdWords Editor cannot create or edit campaigns targeting East Timor.
  • An incorrect number of decimals is displayed in campaigns using Japanese Yen.
• Downloading limitations for very large accounts:
  • Keywords statistics may not download fully.
  • Slowness while downloading or deleting the account from AdWords Editor.
• Potential policy violations are only visible after attempting to post changes.
• AdWords Editor is unable to download or post during the scheduled AdWords downtimes announced in your campaign summary.