Analytics Help

For all your Analytics reports you have the option of either using one of our default advanced segments to filter your data or create your very own from scratch.

Default advanced segments

All advanced segment templates are associated with visits data (e.g. All Visits, New Visitors, Paid Traffic, etc.). You can apply multiple segments in two ways:

1. Click the pull-down menu labeled Advanced Segments at the top of your reports. Check off the segments you want to select and select "Apply" to finish. You should also see your tables reflect the same segmented data.
2. Select "Advanced Segments" from the Settings section of your reports. Select a Default Segment and click "Apply." Please note that this option only lets you apply one segment, not multiple. If you select "Copy," you can see the breakdown of how the default segment was built, and edit it to include more conditions and values for your own purposes. Once you edit a copy of a default segment it will be saved in the "Custom Segments" section of your Manage Advanced Segments page.

Creating your own advanced segments

To begin creating advanced segments, you can either navigate to the 'Advanced Segments' pulldown menu at the top of your reports and select 'Create a new custom segment,' or click 'Advanced Segments' from the Settings section of your reports. Click 'Create new advanced segment' from there.

Follow the steps below to continue customizing your advanced segments.

1. Think about the segment that you want to design and what kind of visits it will include. Identify the appropriate dimensions or metrics for your segment.
   For example, if you only want to see visits with two or more unique purchases in your reports, you would choose the 'Unique Purchases' metric.
2. Drag the dimension or metric into the field bordered by the dotted lines. Note that the new fields Condition and Value now become available.
3. Choose the Condition appropriate to your segment.
   In our example, visits with two or more unique purchases will require a 'Greater than' condition.
4. Enter the comparison Value for your segment.
   In our example, we will enter '2' as the Value.
   Please make sure that you test each segment to ensure you have conditions that make sense for your segment. An example of a pair that will return a '0' value is Condition: URL, Value: Less than 2. Take a look at the valid conditions.
5. You can add "and" or "or" statements to your segment if you want to make the segment more inclusive or more restrictive.
6. Click 'Test Segment.' You will see how total visits to your site are filtered down once you apply the conditions you've just defined.
7. Name your segment, then click 'Create Segment' to finish.
8. In order to apply it to a report, you can select 'apply to report' from the menu of Manage Advanced Segments page, or select the segment you just created from the Advanced Segments pull-down menu found at the top of all your Analytics reports.