Before getting started, make sure that you're using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account. If you're linking accounts that exist as part of a My Client Center account, please view the instructions.
Here's how to link your accounts:
- Sign in to your AdWords account at https://adwords.google.com.
- Select the Reporting tab and choose "Google Analytics."
- Select "I already have a Google Analytics account."
- From the Existing Google Analytics Accountdrop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin.
- Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging and cost data imports.
- Select Link Account.
You're finished! Your two accounts should now be linked. If you opted to keep auto-tagging turned on, Analytics will start automatically tagging your AdWords links. You'll be able to track the behavior of visitors coming from your AdWords ads, making it easier to gauge the ROI of your AdWords budget and make changes as necessary.
* You may see a website domain name in the drop-down menu in step 4. This is because you chose to name your account after the website URL. All profiles in your account, regardless of their domain, will be associated with AdWords once you've established the link.