Webmasters/Site owners Help

About product information

Google is experimenting with markup for product data. We do not currently display this information, unless the product is part of a review.

Properties

Google recognizes the following Product properties, and may include their content in search results. Where the RDFa Product and microformats hProduct property names differ, the hProduct property name appears in parentheses.

Note: The examples below describe an ACME-brand anvil. For simplicity, examples are shown with only the information that is being tagged. However, in realistic pages, these tags will be spread throughout the web page, mixed with unmarked text. It's important that the content is marked up where it actually appears on the page. It may seem more efficient to add all relevant content for rich snippets in a single block of text, and hide this text using CSS or other techniques, but except in special circumstances (for example when marking the best possible rating for review sites that don't use a 5-point rating scale), Google will not display content from hidden text.

Example: Microformats

<div class="hproduct">
   <span class="brand">ACME</span>
   <span class="category">Heavy objects</span>
   <span class="fn">Large all-purpose anvil</span>
   <span class="description">If you need an object to drop from a height, the classic 
A23859 anvil from ACME is the way to go.</span>
   <span class="url">http://anvil.example.com</span>
</div>

Example: RDFa

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Product">
   <span property="v:brand">ACME</span>
   <span property="v:category">Heavy objects</span>
   <span property="v:name">Large all-purpose anvil</span>
   <span property="v:description">If you need an object to drop from a height, the classic 
A23859 anvil from ACME is the way to go.</span>
</div>