Website Optimizer Help

Search Website Optimizer Help articles, user discussions, and more.

• Getting Started

  • Overview
  • What You Can Test
  • Website Optimizer and AdWords
  • Website Optimizer and Analytics

• Planning an Experiment

  • Choosing and Creating Test Content
  • Testing Strategies

• Using the Tool - A/B Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

• Using the Tool - Multivariate Tests

  • Setting Up
  • Adding Tags
  • Variations
  • Running an Experiment
  • Troubleshooting

• Data and Reports

  • Understanding Reports
  • Troubleshooting Reports
  • Glossary

• Next Steps After Your Experiment

  • What is a follow-up experiment?
  • How do I restore my page to its original design?
  • What combination should I choose for my follow-up experiment?
  • Why should I run a follow-up experiment?
  • How do I run the experiment again with some changes?