Why use Google Tag Manager?

Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.

it friendly

IT trusted

Google Tag Manager is designed for marketers, but webmasters and IT teams will love it too, thanks to features like user permissions, automated error checking and the Debug Console.



Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.

easy testing


The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.

plays well

Plays well with others

Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.

agency friendly

Agency friendly

Multi-account support and user permissions make it easy for agencies to manage tags and for clients to review their changes.

rule driven

Flexible tag firing

You depend on your tags to collect the right data at the right moments. That’s why Google Tag Manager lets you create custom rules and macros or use auto-event tracking to follow user actions in all the detail you need.

Want a summary of Google Tag Manager?

Download our product fact sheet

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Learn more about our features

We’ve packed Google Tag Manager with lots of great tools to take the pain out of tagging. Read on for more information about our most useful features, and refer to our Help Center for more details on how to get started.

Advanced Tag Technology

Tag templates

Tag Manager is vendor-neutral. Templates are built in for Google tags and for dozens of non-Google vendors. You can also implement any other tag with custom HTML or JavaScript. (To have Google include a template for your company's tag, please contact us to become a tag vendor.) Learn more

Auto-event tracking

Fire tags automatically based on each user's on-site actions. No custom code needed.

Tag ordering and dependencies

You decide if and when tags should fire, based on logic you define.

Mobile Content Experiments

Get more value from your app by testing what works best. Google Tag Manager includes content experiment tools, powered by Google Analytics, to help you optimize your app.

Complete Mobile App Capabilities

Updates are easy: manage audience tools, in-app analytics and conversion tracking without asking users to download new versions.

Intuitive Interface

Easy-to-use web interface

Google design principles make Tag Manager easy to use for even the most complex enterprise.

Preview+Debug tool

No more surprises. Test your tags and troubleshoot before they go live. Learn more

Version History

Want to revert to an earlier version? No problem. You'll have a complete record of all edits and versions. Learn more

User Rules and Permissions

Google Tag Manager is built with enterprise-level flexibility. Add your whole team and create the permission levels you need, or give agencies access and review their edits before publishing.

Enterprise Ready

Best-in-class infastructure

Google Tag Manager is built on bulletproof Google-grade architecture to work with all vendors and systems. A robust SLA is available for enterprise clients who also use Google Analytics Premium.

DoubleClick Integration

DoubleClick Campaign Manager users can create and push Floodlight tags directly from the DoubleClick interface. Tag Manager administrators can then approve and push the tags live.

Two-Factor Authentication

Two-factor authentication lets you restrict the editing of custom HTML and Javascript tags to provide an extra layer of security.