Why use Google Tag Manager?
Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.
Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.
The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.
Plays well with others
Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.
Want a summary of Google Tag Manager?
Learn more about our features
We’ve packed Google Tag Manager with lots of great tools to take the pain out of tagging. Read on for more information about our most useful features, and refer to our Help Center for more details on how to get started.
Advanced Tag Technology
Fire tags automatically based on each user's on-site actions. No custom code needed.
Tag ordering and dependencies
You decide if and when tags should fire, based on logic you define.
Mobile Content Experiments
Get more value from your app by testing what works best. Google Tag Manager includes content experiment tools, powered by Google Analytics, to help you optimize your app.
Complete Mobile App Capabilities
Updates are easy: manage audience tools, in-app analytics and conversion tracking without asking users to download new versions.
Easy-to-use web interface
Google design principles make Tag Manager easy to use for even the most complex enterprise.
No more surprises. Test your tags and troubleshoot before they go live. Learn more
Want to revert to an earlier version? No problem. You'll have a complete record of all edits and versions. Learn more
User Rules and Permissions
Google Tag Manager is built with enterprise-level flexibility. Add your whole team and create the permission levels you need, or give agencies access and review their edits before publishing.
Google Tag Manager is built on bulletproof Google-grade architecture to work with all vendors and systems. A robust SLA is available for enterprise clients who also use Google Analytics Premium.
DoubleClick Campaign Manager users can create and push Floodlight tags directly from the DoubleClick interface. Tag Manager administrators can then approve and push the tags live.