the spotlight

Article The Engagement Project: Finding the Meaning in Memes
Gen C is renowned for creating, curating and connecting across the web, but what moti...
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Article Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt
Constant connectivity, contextual relevance, and a multi-screen world are changing bo...
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Case Study American Apparel Increases Mobile Conversions 100% after Upgrading to Enhanced Campaigns
American Apparel upgraded early to AdWords enhanced campaigns to reach customers acro...
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Collection Insights from DoubleClick: Video Advertising Momentum
Digital video has brought new energy to brands and publishers. We took a look at tren...
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- Video
Research Study How Mobile Is Transforming the Shopping Experience in Stores
Smartphones are changing the retail landscape. They help us research, compare, and pu...
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Collection Make Your Website Work Across Multiple Devices
Article Meet Gen C: The YouTube Generation
Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 3...
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Tool The Customer Journey to Online Purchase
These days, the customer journey has grown more complex. Before making an online purc...
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Article Art, Copy & Code
There have been enormous changes in the way brands and agencies approach marketing on...
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Collection Meet the Mobile Champs
What is top of mind for mobile evangelists in the agency community? How are agencies ...
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- Mobile
Collection The Full Value of Mobile
Customers’ constant connectivity through mobile has created new paths to purchase tha...
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- Mobile