the spotlight
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Research Study How Mobile Is Transforming the Shopping Experience in StoresSmartphones are changing the retail landscape. They help us research, compare, and pu...
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Collection Meet the Mobile ChampsWhat is top of mind for mobile evangelists in the agency community? How are agencies ...
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Article YouTube Ads Leaderboard April 2013The top spot on the YouTube Ads Leaderboard was hotly contested in April, as clever w...
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Article Meet Gen C: The YouTube GenerationGen C is a powerful new force in culture and commerce. Sixty-five percent are under 3...
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Tool The Customer Journey to Online PurchaseThese days, the customer journey has grown more complex. Before making an online purc...
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Article Art, Copy & CodeThere have been enormous changes in the way brands and agencies approach marketing on...
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Research Study How Do People Shop for Mobile Phones?Demand for mobile phones shows no signs of slowing down. Google teamed with Compete t...
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Infographic Gen C Connects on YouTube on All ScreensWhen it comes to YouTube, Gen C are always connected. Whether multitasking or looking...
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Infographic DIY's Digital Makeover: Understanding Today's Do-It-Yourself ShopperThe number of DIY shoppers may have increased thanks to the economic downturn, but as...
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Case Study vitaminwater Builds Engagement at Scale with “uncapped” YouTube Campaignvitaminwater hosted uncapped, a series of live music events held across 9 U.S. cities...
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Key Stats
Multiple Device Owners
90%of multiple device owners switch between screens to complete tasks
The New Multi-Screen World Research, 2012
DownloadMobile Searching at Home / Work
77%of mobile searches are in a location where people likely have a PC available to ...
Mobile Search Moments Study, 2013
DownloadSmartphone Shoppers
84%of smartphone shoppers use their phones while in a physical store
How Mobile is Transforming the Shopper Experience in Stores, May 2013
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