the spotlight

Research Study How Mobile Is Transforming the Shopping Experience in Stores
Smartphones are changing the retail landscape. They help us research, compare, and pu...
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Collection Meet the Mobile Champs
What is top of mind for mobile evangelists in the agency community? How are agencies ...
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- Mobile
Article Meet Gen C: The YouTube Generation
Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 3...
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Tool The Customer Journey to Online Purchase
These days, the customer journey has grown more complex. Before making an online purc...
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Article Art, Copy & Code
There have been enormous changes in the way brands and agencies approach marketing on...
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Research Study How Do People Shop for Mobile Phones?
Demand for mobile phones shows no signs of slowing down. Google teamed with Compete t...
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- Tech
- Mobile
Infographic Gen C Connects on YouTube on All Screens
When it comes to YouTube, Gen C are always connected. Whether multitasking or looking...
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- Video
Infographic DIY's Digital Makeover: Understanding Today's Do-It-Yourself Shopper
The number of DIY shoppers may have increased thanks to the economic downturn, but as...
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- Retail
- Video
Case Study vitaminwater Builds Engagement at Scale with “uncapped” YouTube Campaign
vitaminwater hosted uncapped, a series of live music events held across 9 U.S. cities...
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Collection The Full Value of Mobile
Customers’ constant connectivity through mobile has created new paths to purchase tha...
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- Mobile
Article California’s New Digital Frontier
As digital technology changes the purchase path for travel shoppers, today’s Californ...
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