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YouTube Ads Leaderboard January 2013

the rundown

What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share content they're passionate about, be it a music video, a favorite show, or an ad. The January 2013 YouTube Ads Leaderboard celebrates the U.S. ads uploaded within the month that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 51 million combined views, it's proof that if you make it great, they will come.

1 Nike Golf: No Cup Is Safe

Nike Golf: No Cup Is Safe
NikeGolf

Views: 9128633

Uploaded 1/14/2013 by:
NikeGolf

Creative Agency:
Wieden+Kennedy

Media:
Wieden+Kennedy

2 Child of the 90s | Internet Explorer

Child of the 90s | Internet Explorer
internetexplorer

Views: 8797321

Uploaded 1/23/2013 by:
internetexplorer

Creative Agency:
Microsoft with Column Five

Media:
Starcom MediaVest

3 Toyota RAV4 2013 Big Game Commercial "Wish Granted" Starring Kaley Cuoco (Official)

ToyotaUSA

Views: 6111078

Uploaded 1/28/2013 by:
ToyotaUSA

Creative Agency:
Saatchi & Saatchi LA

Media:
Saatchi & Saatchi LA

4 Huge Bear Surprises Crew on EcoBubble Photo Shoot in BC

Huge Bear Surprises Crew on EcoBubble Photo Shoot in BC
SamsungHomeAppliance

Views: 5887234

Uploaded 1/14/2013 by:
SamsungHomeAppliance

Creative Agency:
The Viral Agency

5 Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion

Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion
mbusa

Views: 5705545

Uploaded 1/21/2013 by:
mbusa

Creative Agency:
Merkley+Partners

Media:
Razorfish

6 Volkswagen Game Day 2013 Commercial | Get In. Get Happy.

Volkswagen Game Day 2013 Commercial | Get In. Get Happy.
Volkswagen

Views: 3502311

Uploaded 1/27/2013 by:
Volkswagen

Creative Agency:
Deutsch LA

Media:
Mediacom

7 Audi 2013 Big Game Commercial - "Prom"

Audi 2013 Big Game Commercial - 'Prom'
AudiofAmerica

Views: 3422075

Uploaded 1/24/2013 by:
AudiofAmerica

Creative Agency:
Venables Bell & Partners

Media:
Mediacom

8 Toyota Game Day Teaser "I Wish" Starring Kaley Cuoco (Official)

Toyota Game Day Teaser 'I Wish' Starring Kaley Cuoco (Official)
ToyotaUSA

Views: 3208036

Uploaded 1/23/2013 by:
ToyotaUSA

Creative Agency:
Saatchi & Saatchi LA

Media:
Saatchi & Saatchi LA

9 The Replacer - Official Call of Duty: Black Ops 2 Video

The Replacer - Official Call of Duty: Black Ops 2 Video
CALLOFDUTY

Views: 2959747

Uploaded 1/22/2013 by:
CALLOFDUTY

Creative Agency:
72andSunny

Media:
OMD

10 Nike Basketball | Kobe Bryant: #COUNTONKOBE

Nike Basketball | Kobe Bryant: #COUNTONKOBE
nikebasketball

Views: 2558900

Uploaded 1/17/2013 by:
nikebasketball

Creative Agency:
Wieden+Kennedy

Media:
Razorfish