Sexy FingersSee the full experience
One in four people infected with HIV doesn't know it, and 50 percent of transmissions come from people who are most infectious to others immediately after they've been infected, medical experts say. Rapid HIV testing differs from conventional HIV testing in that it allows to get results of the test to be ready in 5 to 30 minutes. How to promote the new HIV rapid testing? It only takes a finger to get done, and to administer a rapid AIDS test by sampling a drop of blood on top of your fingertip. To bring this simple concept to life, we imagined SEXY FINGERS, a sexy and hot campaign.
The Building Blocks
The idea was to play with your fingers, and the main way to bring this concept to life was at first to develop an app. From this, we also designed and developed a website, were your mouse became a hand to play mini games, and spread the word.
- JWT Paris www.jwt.com/paris
- Ghislain de Villoutreys, Executive Creative Director
- Elodie Matyjasik, Art Director
- Charlotte Saint Paul, TV Producer
- 700k views in YT
The news of the new detection test in all the big french medias / Sexy Fingers on more than 200 blogs worldwide / More than 500.000 unique visitors on the website / Almost 700.000 views on Youtube, and more than 1.000.000 all videos platforms together (YouTube, dailymotion, vimeo...) / + 300% fast detection tests in france, in 6 months. All for a media budget of 0 Euros.