1. Home
  2. Creative Sandbox
Campaign

KLM Travelpredictions

See the full experience 
the rundown

Rather than creating "another" social media campaign we wanted to make a digital product based on social that could live on and eventually generate sales. KLM Travelpredictions IS a digital service delivering targeted travel predictions based on your Facebook interest graph. The service is launched in 25 markets and is now earning revenue from actual sales.

Image of campaign

The Building Blocks

Using the digital footprints you leave on facebook we are able to "predict" a future travel destination based on the interestgraph. We have used the FB api and also Frommers which is a database covering thousands of events globally. Matching and presenting in a fun, joyful manner.
  •   Social
    Facebook

The Votes

The Details

Agency
Brand
Air France KLM
Targeted Regions
  • Global
Marketing Objective
Launch Date
April 20, 2012

The Team

  • RIVER www.river.se
  • Daniel Matsuda, Creative Director
  • Richard Teroni, Planner
  • Victor Mangematin, Project Manager
  • Emma Hedo, Copy
  • Radek Siechowicz, Digital Art
  • Alexander Gustavsson, Digital Art
  • Magnus Eriksson, Programmer
  • Krzysztof Bergendahl, Programmer
  • Patrik Bruhl, Key Account Manager

The Results

Initially launched in the Nordics this service is now global engaging more than 100 countries. It was a dreamvision to create sales based on predictions but KLM are getting actual bookings from the service.

Image of campaign