KLM TravelpredictionsSee the full experience
Rather than creating "another" social media campaign we wanted to make a digital product based on social that could live on and eventually generate sales. KLM Travelpredictions IS a digital service delivering targeted travel predictions based on your Facebook interest graph. The service is launched in 25 markets and is now earning revenue from actual sales.
The Building Blocks
- RIVER www.river.se
- Daniel Matsuda, Creative Director
- Richard Teroni, Planner
- Victor Mangematin, Project Manager
- Emma Hedo, Copy
- Radek Siechowicz, Digital Art
- Alexander Gustavsson, Digital Art
- Magnus Eriksson, Programmer
- Krzysztof Bergendahl, Programmer
- Patrik Bruhl, Key Account Manager
Initially launched in the Nordics this service is now global engaging more than 100 countries. It was a dreamvision to create sales based on predictions but KLM are getting actual bookings from the service.