Ballantine's believes in the power of personal expression. Together with Workclub they decided to innovate the t-shirt for the digital age. TshirtOS connects to the internet using a built-in operating system controlled by a mobile app. Users can connect their T-shirt to their social networks, play music via iTunes and take pictures using a small, integrated digital camera. The campaign to promote tshirtOS involves a series of films featuring people testing the product in London, Mexico City and São Paulo.
The Building Blocks
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MobileiOS
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VideoYouTube
The Votes
The Details
- Agency
- Brand
- Ballantine's
- Targeted Regions
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- North America,
- Latin America,
- Europe
- Marketing Objective
- Launch Date
- July 26, 2012
The Team
- Work Club work-club.com/
- Andy Sandoz, Creative Partner & Innovation Director
- Ben Mooge, Creative Partner
- Joe Corcoran, Creative Lead
- Julie Barnes, Creative
- Dan Scott, Design Lead
- Niccolo Rigo, Strategist
- Tom Gardner, Producer
- Al Amin, Business Director
- Al Bowers, Account Director
- CuteCircuit www.cutecircuit.com/
- Francesca Rosella, Project Manager
- Rob Wood, ARM Development
- Ryan Genz, Lead developer
- MediaMonks www.mediamonks.com
- Joris Pol, International Project Director
- Xander Amo, Senior Producer
- Erik Poort, Mobile Developer
- Martijn Van Zal, Technical Architect
- Ballantine's
The Stats
- 314 total cups of coffee drunk
- 15 team members working on this project
- 47 long distance calls
The Results
It’s a brand driven kickstarter project that actively uses technology to innovate within a stale category. It’s been picked up by all major tech blogs, and monitoring social channels shows people have plenty of interest in buying one. It’s currently being used extensively in presentations around the world as a showcase for the “Internet of things” and all that entails.
