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Chrome Web Lab

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the rundown

WebLab is a first-of-its-kind global museum experience, featuring 5 interactive experiments that make the invisible technologies of the web tangible. The physical experiments at the Science Museum in London are designed to bring the magic of the web to life whilst showcasing the power of Google’s pioneering Chrome Browser and the possibilities it offers.

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The Building Blocks

The experiments in Web Lab are all pushing the ever-widening limits of what is possible to do in a browser thanks to the rapidly-evolving web technologies, like those found in Chrome. These include WebGL for amazing realtime 3D graphics; Web Sockets for real time two way communication and HTML5 Video for advanced video streaming. To see how these tools and others have been used to inspire and build this project click on the ‘HOW IT WORKS’ tab on the top right of each experiment, revealing both the Computer Science and Browser Technology used.

The Votes

The Details

Agency
Brand
Chrome
Targeted Regions
  • Global
Launch Date
Oct. 30, 2012

The Team

  • Google Creative Lab
  • Steve Vranakis, Creative Director
  • Indy Saha, Strategy Director
  • Tom Seymour, Creative
  • David Bruno, Creative
  • Maximilian Madile, Marketing Manager
  • Ross Warren, Design Lead
  • Jayme Goldstein, Marketing Manager
  • Weir + Wong weirandwong.com/
  • Andy Weir, Producer
  • Robin Wong, Producer
  • Tellart tellart.com/
  • Matt Cottam, Tellart Lead
  • Bibliotheque www.bibliothequedesign.com
  • B-Reel www.b-reel.com
  • Mei Lin Rawlinson, Producer
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The Stats

  • 135 team members working on this project
  • 5,000 total hours of missed sleep
  • 1,500 total cups of coffee drunk

The Results

Web Lab is a first-of-its-kind global museum experience that can be interacted by anyone, anywhere. Visitors are able to experience the magic of the web through 5 interactive experiments; from watching their portrait being drawn in the sand by a robot to making live music with people all over the world. In July 2012 we launched Web Lab in beta, a world first for a physical exhibition, and since then it has been experienced by 2.5 million online visitors and 150,000 museum visitors, resulting in over 1 million user generated creations, it continues 24 hours a day, 7 days a week until Summer 2013.

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