Hunted's 'Byzantium Tests'See the full experience
As part of a wider promotion for Cinemax's Hunted, we wanted to create a story experience within a game-like setting, that slowly revealed the darker, more complex nature of the fictional company at the heart of the show. Our brief was to create a dynamic entertainment experience with built-in social sharing, that introduced the lead character, and created buzz in advance of the show premiere. Developed with a cognitive psychologist, the site offers a series of five increasingly creepy tests, with a killer finale that has to be seen to be believed.
The Building Blocks
nViso Facial Recognition
- 2 times that it hit the front page of Reddit
- 14 minutes 'Average Time on Site'
- 1.3M visits in the first 10 weeks
The experience quickly gained momentum, almost completely through social sharing and pass-along. In the first ten weeks, over 1 million unique visitors took the Byzantium Tests, propelling the program to the front page of Reddit multiple times. It has also been featured in Wired and Creativity, and has won The FWA site of the day.