Campaign

The deepblue Christmas Tunes

the rundown

To thank our clients for a great year we created a special HTML5 mobile-to-browser experiment. On xmastunes.db-n.com visitors can compose their own tune using the ringtones of 12 different devices. Our goal was to share the power of modern web technology – something we want to focus more on our future projects.

The Building Blocks

We wanted to create a unique experience by controlling a range of smartphones displayed on the website using your personal smartphone. Thanks to HTML5 and WebSocket technology we were able to connect smartphones to the page and use it as a controller to compose personal tunes. The most problems were solved by using JavaScript. On the server we used node.js with the libraries Socket.IO and Express and on the client, we relied on SoundManager, CreateJS and of course jQuery. The complete visual setup is build within Cinema 4D, thanks to CreateJS we were able to animate every single smartphone an

Mobile
Mobile
Social
Twitter
Facebook
Video
Vimeo
Web/Apps
HTML5
Chrome
Google Analytics
node.js
SoundManager
WebSocket
CreateJS
jQuery
Socket.IO

The Votes

The Details

Agency

deepblue networks AG

Brand

deepblue networks

Targeted Regions

Global

Marketing Objective

Build Awareness

Launch Date

Dec. 13, 2012

The Team

deepblue networks AG www.db-n.com
Christian Thron, Managing Creative Director
Burkhard Mueller, Senior Art Director
Karsten Bruns, Art Director & Mobile Developer
Julian Soost, Motion & 3D Design
Leon Friedrich, Motion Design
Jan Wessel, Frontend Developer
Svenja Eggers, Senior Copywriter
deepblue networks

The Stats

7 team members working on this project
11 days finished before christmas
350 total hours spent on this project

The Results

The deepblue christmas tunes went viral on social networks and was showcased on blogs all around the world. Our clients loved the one-of-a-kind seasonal greeting. We reached our goal to proof our profession and assured our clients of what's the benchmark for 2013.