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Campaign

VisYOUalizer

See the full experience 
the rundown

We wanted to bring to life the idea that with Denon’s line of lifestyle-specific, headphones you don’t just hear the music, you feel it. We needed to take advantage of social media, in lieu of a traditional media budget & to deliver an engaging experience to younger folks, unaware of Denon’s 100 year heritage of superior audio quality. We created the Denon Visyoualizer as an app that allows people to try on the headphones virtually, turning their faces into a dynamic, customized music visualizer. And allows them to feel the music like never before.

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The Building Blocks

The possibilities of technology inspired us, as we knew we wanted to push the limits. We worked with Jam 3 and used kinect to capture the depth of a person’s face in a way that had never been done before. We did many tests with Asylum artists to capture color and depth, and motion, still and kinect at the same time. There was a lot of custom software that needed to be built to allow the kinect to record as if it were a camera. We then used a custom-built particle engine to stylize the data and create an audio reactive, customized VisYOUalizer.

The Votes

The Details

Agency
Brand
Denon
Targeted Regions
  • North America,
  • Europe
Marketing Objective
Launch Date
Sept. 15, 2012

The Team

  • BBDO www.bbdo.com
  • David Lubars, Chief Creative Officer
  • Cesar Finamori, Senior Creative Director, Art Director
  • Adam Reeves, Creative Director, Copywriter
  • Danilo Boer, Creative Director, Art Director
  • David Ross, Senior Interactive Producer
  • Diane Hill, Content Producer
  • Jeff Puskar, Director of User Experience Design
  • Betsy Jablow, Art Buyer
  • Dhane Scotti, Account Team
  • Celeste Pulman, Account Team
  • Mallory Ramos, Account Team
  • Jam3 www.jam3.com
  • Adrian Belina, Creative Director
  • Cole Sullivan, Art Director
  • Media Ridha, Producer
  • Tom Dysinski, Developer
  • Nick Poisson, Developer
  • Sunil John, Developer
  • Mathieu Mence, Developer
  • Aaron Morris, Developer
  • Drastic Music www.drasticmusic.com
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The Stats

  • 71 years of music were compressed in 60 minutes by QuestLove
  • 6 months to finally launch
  • 1 laptop lost with all the files at one point

The Results

The app is available on the iTunes store and used to enjoy music from iTunes and sound cloud. It has been turned into retail installations. This project has also been featured on tech blogs and newspapers and has been invited to clubs and parties around the country. It was used at a performance by DJ QUEST LOVE. In addition to being included in Google Sandbox it was featured in The FWA as site of the day, and ads of the world, and has been shared by thousands of people on Facebook. And turned into a dynamic Time Square billboard in NYC.

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