Campaign

3D Virtual Try-On for Designer Eyewear

the rundown

Buying glasses at a retail chain or optometrist is frustrating due to a limited selection of frames, an awkward try-on process, and the inability to see yourself once you take off your glasses. With sunglasses, it can be hard to see yourself in the mirror through dark lenses. Enter DITTO.com, where you can shop for designer glasses and use our patent-pending proprietary technology to create a DITTO, a video of your face from your webcam, so you can virtually try on glasses in 180-degree views. Compare styles side-by-side, send your DITTO to friends for style advice or ask one of our stylists.

The Building Blocks

Prior virtual try-on tools were 2D and didn't solve the real question: does it fit? We started from scratch and built a world-class computer vision engineering team that wrote algorithms to detect facial features in every frame of the customer's video taken from noisy webcams. We use that data to reconstruct the customer's head in 3D. We ask the customer to hold up the back of any plastic card in their wallet which we use to add scale with millimetric precision. We let customers drag their video from side to side so they can really get a sense of how the glasses look on them!

Commerce
Google Catalog
Social
Google+ for Business
Web/Apps
Google Analytics

The Votes

The Details

Agency

DITTO.com

Targeted Regions

North America

Marketing Objective

Drive Sales

Launch Date

April 26, 2012

The Team

DITTO.com www.ditto.com
Sam Dallyn, Creative Director
Kate Endress, CEO and Cofounder
Sergey Surkov, CTO and Cofounder
Dmitry Kornilov, VP, Eng and Cofounder
Ryan Osilla, VP, Product and Customer Acquisition

The Stats

15 total members working on this project
250K lines of code written
46.8K total hours spent on this project

The Results

We have WOW'ed thousands of happy customers who have saved time, money and found glasses that fit their face perfectly, regardless of the size of their head, their race or their age. We have created over 50,000 DITTOs since our beta launch last year and have proven that augmented reality can transform online retail. Customers with DITTOs convert at 7x the industry average and the technology is so effective at finding a fit for your unique face that we have just a 6% return rate – 20% less than the industry standard.