melotweetSee the full experience
evian is known for its famous Live young campaigns starring amazing babies, especially the roller babies commercial, which achieved Guinness World Record status for most viewed ad on the Web and continues to top YouTube charts. This time around, evian wanted to express the Live young spirit in a new and engaging way. As the brand already has a strong presence on Facebook, the challenge we had to face was to find an angle to provide an original and relevant content using the microblogging service Twitter.
The Building Blocks
To evaluate the success of Meloweet, we don't focus at the number of downloads, we look at users feedback. Our satisfaction is that most of them play with Melotweet for tens of minutes. They enjoy it and post thousands of positive comments on Twitter. And above all, they understand the core message of evian : that youth is not just a question of age, but more importantly, a state of mind : a new outlook on every thing, like that of a child, the ability to awaken our sense of wonder.