Converse Street ReadySee the full experience
The Converse Pro Leather Vulc is a sneaker that's built to be street ready and what better place to experience it online than Google Street View? The journey drops you in the middle of three bustling cities to track down 30 missing items as fast as you can. Players are presented with an inventory of mysterious items to fill - uncovering everything from French fries to the sneakers themselves. Players are encouraged to complete the entire journey for a chance to win a trip to New York City.
The Building Blocks
- 384 total cups of coffee drunk
- 8 team members working on this project
- 3 development weeks
The project had an excellent response with thousands of players completing the challenge and most spending approximately 20 minutes to complete the entire game. The site was also awarded the coveted FWA Site of the Day award for pushing the boundaries of Google Street View.