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Band of Bridges

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the rundown

Since bridges bring us together, we wanted to return the favor. People could simply add their favorite bridge and it would be a part of the celebration for the most colorful one of them all; the Golden Gate. Suddenly, a covered bridge in Virginia was as famous as an 8-lane highway in China.

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The Building Blocks

In looking at how to bring our idea to life, we found the digital equivalent to bridges; social media. But despite these platforms ability to connect people they're unable to connect with each other. So, in the spirit of the Golden Gate and bridges everywhere, we wanted to bring not only people but also social media together. For the first time ever, people could connect across Twitter, Facebook, Google+, country borders and bodies of water. Simply by adding a bridge using the Google Maps API.

The Votes

The Details

Agency
Brand
Golden Gate National Parks Conservancy
Targeted Regions
  • North America
Marketing Objective
Launch Date
May 24, 2012

The Team

  • Goodby Silverstein & Partners www.goodbysilverstein.com/
  • Rich Silverstein, Co Chairman
  • Keith Anderson, Director of Design
  • Christian Haas, Executive Creative Director
  • Claude Shade, Photographer
  • Anders Gustafsson, Creative Director
  • Azin Ashourvan, Art Director
  • Hanna Wittmark, Art Director
  • Graham Lewis, Copywriter
  • Margaret Brett Kearns, Senior Interactive Producer
  • Golden Gate National Parks Conservancy

The Stats

  • 12 Google Doc Brainstorm Sessions
  • 3 Social Media Platforms connected
  • 4 site redesigns

The Results

This project was successful because it allowed people from over 109 countries to celebrate the Golden Gate Bridge's 75th birthday; for the first time ever people could connect across every major social media and together we to built the longest bridge the world has ever seen.

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