Campaign

Cube. A game about Google Maps

See the full experience 
the rundown

The goal was to educate users on the wide range of features of Google Maps, in a fun and engaging way. Rather than having users reading a long feature list, they could play their way through it.

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The Building Blocks

New technology was what made this project possible. The whole experience is built using the latest features of the Chrome browser, such as WebGL, WebAudio and the fast Javascript engine. We used the WebGL standard to create the whole visual style, using GSLS shaders we were able to mimic what Google has done with their MapsGL engine. It was a great experience creating an experience that uses the latest in cutting edge of browser technology.

The Votes

The Details

Agency
Brand
Google Maps
Targeted Regions
  • Global
Marketing Objective
Launch Date
April 12, 2012

The Team

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The Stats

  • 1346 # of different objects that make up the Cube
  • 102.5K lines of code written

The Results

We love that it’s new approach to educating users on the features of a product and the way the project embraced new technology.

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