The Ping-Pong Hangout
Google had recently launched the Google+ Hangouts API, a new tool for developers and marketers. GSP wanted to test the limits of the new API and create a never-been-done-before social game using the already-popular Hangouts platform. We teamed up with Google to build a first-of-its-kind social campaign using the new Hangouts API as the backbone of the game.
The Building Blocks
- 22 team members working on this project
- 15K lines of code written
- 87 internal ping-pong practice matches
Rather than telling creatives how to use Google+, we chose to show them by engaging them in a game that would tap into their competitive streaks and get them thinking about Google+ as a social platform for creativity.