Break From GravitySee the full experience
Created by JWT London, the activity ran ahead of Felix Baumgartner’s record-breaking skydive on 14th October from the edge of space. Felix had been delayed on several occasions during the week due to the weather. As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.
The Building Blocks
The Kit Kat started its ascent from Cambridgeshire (UK) at 11:20am, rising to a height of 116490ft (35.5km / 22miles). A Go-Pro camera was strapped to a weather balloon to record the footage.
Camera footage, which tracked the Kit Kat’s ascent and descent, was shared via the brand’s social media channels. It was posted on the Kit Kat Facebook page (http://www.facebook.com/kitkat) and on Twitter (http://twitter.com/kitkat), where users were encouraged to use the hash tag #BreakFromGravity.
- Kit Kat
- Targeted Regions
- Launch Date
- Oct. 13, 2012
- JWT London jwt.co.uk
- Barry Christie, Creative Director
- Jason Berry, Creative Director
- Chris Jones, Creative
- Ricardo Figueira, Digital Executive Creative Director
- Ria Campbell, Community Manager
- Laura Thorne, Producer
- Mobbie Nazir, Planner
- Jonathan Terry, Head of JWT Live
- Richard Cottingham, Planner
- Kit Kat
- 1 Kit Kats sent into space
- 1 Days from idea to execution
- 30 Total Kit Kats eaten
Global media coverage. Red Bull Stratos even thanked Kit Kat on Twitter.