Campaign

The Open Song Project

the rundown

An Interactive music video from Electro-rockers Spleen United to introduce the new song Hibernation, inviting fans to put together any way they like. No tell of the bands own version, at first.

The Building Blocks

The new Nokia Lumia 920 has the most advanced camera in a smartphone to date through the Pureview technology. We wanted to take this to the test, by creating an interactive music video that was solely created with the phone, with no use of filters or photo editing.

Display
Google Display Network
Search
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Social
Facebook
Twitter
Video
YouTube

The Votes

The Details

Agency

Brand

Nokia

Marketing Objective

Build Awareness

Launch Date

Oct. 15, 2012

The Team

Naked Communications www.nakedcomms.com
Casper Willer, Executive Creative Director
Bacon www.baconcph.com
Relax, we are the good guys www.relaxwearethegoodguys.dk
Futura Epsis 1 www.futura-epsis1.com
Robert Larson portfolio.robert-larsen.dk
Nokia

The Stats

700+ bespoke songs by fans

The Results

Normally a band releases a song - one song.

Through the experimentation of "The Open Song Project", we managed to get a host of fans to create their own bespoke song, resulting in not one song, but releasing more than 700 individual songs all accompanied by the visual side from the Nokia Lumia 920's Pureview Camera.