PNC Christmas Price Index Gift HuntSee the full experience
Every year PNC calculates the Cost of Christmas by adding up the prices of the gifts in “The Twelve days of Christmas" carol – a playful financial report called the “Christmas Price Index". The index is used in classrooms to teach students about basic economic concepts like inflation and supply and demand. To breathe new life into this 29-year-old tradition, we created a global gift hunt using the Google Street View API. The hunt takes you on an interactive adventure across 5 continents to track down each of the gifts and find out how much they'll cost in 2012.
The Building Blocks
Geo APIsGoogle Maps Street View
- 0 gifts injured during the production process
- 16 team members working on this project
- 2,643 total hours of missed sleep
The site launched recently, so not all the stats are in, but it looks like traffic, engagement and passalong are up significantly over previous years. We've also seen substantial buzz around this year's index and it's unique use of Street View.