Three Years. Two Funds. One FamilySee the full experience
We created this timeline, contrasting the fortunes of a family investing in one of the best-performing mutual funds, with a family investing in one of the worse-performing funds. The message is that choosing the right investment can have a big impact on your life - so it's useful to have the right tools at hand to find the best investments.
The Building Blocks
- 0.01 gigabytes of data used
- 34 total cups of coffee drunk
- 42 total hours of missed sleep
Lots of traffic on social media (mainly twitter) & hundreds of impressions so far. A lot of positive feedback from the UK bloggers and some media coverage. When thinking about investments, it can be easy to get carried away with statistics and figures - and forget that good or bad performance have an effect on the individuals or families the investments belong to. This is the first UK campaign made by a financial services company which makes people realise the consequences of bad investment decisions and the impact on their lives so vividly.