Smirnoff DistrictSee the full experience
The two Korean rappers, Dok2 and The QUIETT, in the campaign, tell stories about the districts, Hong Dae and Itaewon where they spend their youth. Some well known clubs and party houses that represent a big part of the youth culture in Korea are located in these districts. Smirnoff runs this YT trueview campaign to maximize viral impact and to increase awareness.
The Building Blocks
- 400K Views on newly created video and incremental views on other videos
Running this campaign, Smirnoff Korea makes a closer connection to the youth and succeeds in targeting the niche market of partygoers and clubgoers.