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Campaign

The View From The Shard

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the rundown

Our client, The View from The Shard demanded a premium, high tech feel which creates anticipation and sells tickets many months in advance of the opening of the Shard, London and Western Europe’s tallest building. To build the excitement towards the opening of London’s highest viewing gallery (nearly twice as high as the London Eye), we created an experience-based website that gives a virtual feel of what it’s going to be like to ascend 72 floors and 800 feet, to see the unique panorama of London.

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The Building Blocks

Our research showed that 31% of UK visitors are interested to use tablets while visiting London attractions. Using HTML5 and parallax effects, we were able to create an engaging “elevator to the top” simulation that conveys a sense of height. The use of dynamic, panoramic photography helps bring the incredible viewing experience to life in our uncluttered and sophisticated design, with plans to add 360 degree panoramas in the near future.

The Votes

The Details

Agency
Brand
The View From The Shard
Targeted Regions
  • Global
Marketing Objective
Launch Date
July 6, 2012

The Team

  • M&C Saatchi www.mcsaatchi.com/
  • Federico Valori, Project Director
  • Aneil Bedi, Director
  • Stacey Paige, Account Director
  • Tony Dong, Technical Director
  • Jon Chandler, Technical Director
  • Marek Charytonowicz, Head of Design
  • Jacob Carthew Gabriel, Developer
  • The View From The Shard

The Stats

  • 1,000 Total hours spent on this project
  • 8 Team members working on this project
  • 5,000 Lines of code written

The Results

The optimized user flow enabled us to have 10% conversation rate from the view to ticketing pages, while we had a good amount of social buzz and search traffic (aided by a keyword campaign) to drive over 300,000 visitors to the site in its first weeks of launch.

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